Omnichannel Activation Specialist

Del Monte Foods; North Carolina; Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive sales and market share growth through innovative omnichannel strategies. This remote position offers the opportunity to collaborate with various teams and develop impactful marketing programs. The ideal candidate will possess strong leadership and project management skills, along with a results-oriented mindset. Join a company committed to nurturing talent and providing nourishing food for all, while enjoying comprehensive benefits and a competitive salary package.

Benefits

Comprehensive Medical Benefits

Dental Insurance

Vision Insurance

401(k) Plan

Qualifications

• 3+ years of experience in CPG, eCommerce, or brand management.
• Strong leadership and project management skills are essential.

Responsibilities

• Develop and execute omnichannel programs to drive sales growth.
• Collaborate with internal teams to create customer-specific strategies.

Skills

Project Management

Brand Management

Communication Skills

Analytical Skills

Leadership Skills

Education

BS/BA Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina, and College Inn. Our premium-quality meal ingredients, snacks, and beverages can be found in six out of ten U.S. households.

At Del Monte Foods, we believe in supporting one another. We help our people shape their careers, encouraging growth across disciplines. We are committed to the greater good by providing accessible, nourishing, great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is:

$73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies supporting key brand and retail initiatives to drive sales and market share growth. This role requires integration into business needs, understanding organizational strategies, and identifying the best program opportunities for assigned accounts. Travel required, approximately +/- 10%.

This is a remote/home office position, open to candidates in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Office accommodations are available for hybrid schedules from our Pittsburgh, PA, or Rogers, AR offices.

• Develops and executes omnichannel programs, including retail tactics (signage, demos, direct mailers) and digital programs (social media, digital coupons, banners, retail search).
• Partners with the Omnichannel Activation Manager to create customer-specific strategies aligning with brand and retailer category objectives.
• Leverages external brand partnerships to enhance program impact, as needed.
• Briefs creative and execution teams, providing clear guidance on success criteria, messaging, and compliance with brand and retailer standards.
• Establishes KPIs, utilizes analytics and data to optimize campaigns, and measures results to support sales and share growth.
• Ensures cost estimates are approved and activation plans are socialized internally.
• Supports customer meetings with strategies, plans, and results presentations.
• Manages monthly budget tracking and invoice processing to ensure timely payments.
• Contributes to annual customer planning and integrated marketing processes to develop growth strategies.
• Builds trusted internal and external partnerships to achieve shared goals, collaborating with sales, marketing, finance, and other teams.
• Supports internal education on program performance and identifies new opportunities.
• Understands key drivers of activation performance and explores new capabilities and partners.
• Develops knowledge of retailer strategies, category dynamics, and consumer behavior.
• Assists in achieving volume and profit targets and performs administrative tasks as needed.
• Performs other duties as assigned.

Leadership Behaviors:

We ground our teams, create a positive climate, and nurture the good by connecting strategies, supporting success, solving problems collaboratively, enabling risk-taking, building trust, leading with empathy, and fostering growth and development.

Qualifications:

• BS/BA degree required; MBA preferred.
• Minimum 3 years of experience in CPG, eCommerce, activation, brand management, promotions, or agency work.
• Experience in marketing, media, or brand management.
• Results-oriented self-starter with influencing skills across functions.
• Strong leadership, project management, business acumen, and decision-making skills.
• Excellent verbal and written communication skills.
• Preferred experience in retail activation/shopper media, including dollar channels, convenience stores, drug stores, and e-commerce.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete, sign, and submit an application for a specific actively recruiting position. Your application must demonstrate that you meet the qualifications. No sponsorship is available, and we do not work with agencies or third-party vendors.