Omnichannel Activation Specialist

Del Monte Foods; Town of Texas (WI); Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive innovative strategies that enhance brand visibility and sales growth. This role involves collaborating with various teams to create impactful omnichannel marketing initiatives, leveraging data analytics to optimize campaigns, and ensuring alignment with brand objectives. The ideal candidate will possess strong leadership and project management skills, along with a solid background in marketing and eCommerce. Join a company committed to nurturing talent and fostering a collaborative environment where your contributions will make a significant impact.

Benefits

Comprehensive benefits including Medical, Dental, Vision, and 401(k)

Competitive salary

Qualifications

• Minimum 3 years in CPG or related fields like eCommerce.
• Strong leadership and project management skills.

Responsibilities

• Develops and executes omnichannel programs to drive sales.
• Partners with the manager to create customer-specific strategies.

Skills

Project Management

Analytical Skills

Communication Skills

Leadership

Marketing Experience

Education

Bachelor's Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina, and College Inn. Our premium-quality meal ingredients, snacks, and beverages are found in six out of ten U.S. households.

At Del Monte Foods, we believe in supporting one another. We help our people shape their careers—encouraging growth in all directions. We are committed to the greater good, providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is:

$73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies supporting key brand and retail initiatives to drive sales and market share growth. This role requires understanding business needs, organizational strategies, and identifying the best program opportunities for assigned accounts. Travel required, approximately 10%.

This is a remote/home office position, open to candidates in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Hybrid options are available at our Pittsburgh, PA, or Rogers, AR offices.

• Develops and executes omnichannel programs, including retail in-store tactics (signage, demos, direct mailers) and digital programs (social media, digital coupons, banners, search).
• Partners with the Omnichannel Activation Manager to create customer-specific strategies aligning brand and retailer goals.
• Leverages external brand partnerships to maximize impact.
• Briefs creative and execution teams, ensuring messaging aligns with objectives, brand style guides, and retailer requirements.
• Establishes KPIs, uses analytics and data to optimize campaigns, and measures success to grow sales and share.
• Ensures budget approval and socialization of plans.
• Supports customer meetings with strategies, plans, and results.
• Assists with budget tracking and invoice processing.
• Supports the annual customer planning and integrated marketing processes.
• Builds internal and external trusted partnerships to achieve shared goals, including teams like Sales, Business Managers, Insights, and Finance.
• Supports internal education on program performance and opportunities.
• Understands activation drivers and explores new capabilities and partners.
• Develops understanding of retailer strategies, category dynamics, and consumer behavior.
• Helps achieve volume and profit targets.
• Performs administrative tasks as needed.

Del Monte Foods Leadership Behaviors:

As leaders, we:

• Connect teams to clear strategies.
• Provide necessary support.
• Hold ourselves and teams accountable.

Create the Climate:

• Solve problems collaboratively.
• Enable smart risk-taking.
• Empower decision-making.

Nurture the Good:

• Build trust intentionally.
• Lead with empathy.
• Grow and develop teams.

Qualifications:

• BS/BA required; MBA preferred.
• Minimum 3 years in CPG or related fields like eCommerce; activation, brand management, promotions, or agency experience preferred.
• Experience in marketing, eCommerce, media, or brand management.
• Results-oriented self-starter with influence skills.
• Strong leadership and project management skills.
• Business acumen, analytical skills, and creativity.
• Excellent verbal and written communication skills.
• Retail activation/shopper media experience (Dollar channel, C-Store, Drug, E-commerce) is a plus.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete, sign, and submit an application for the specific position you are applying for. Applications must demonstrate the required qualifications.

No sponsorship available. No agencies or third-party vendors accepted.