Omnichannel Activation Specialist

Del Monte Foods; Michigan; Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player is seeking an Omnichannel Activation Specialist to drive innovative marketing strategies that enhance brand visibility and sales. This role is pivotal in developing and executing omnichannel programs that integrate retail and digital tactics, ensuring alignment with brand objectives. With a focus on analytics and performance metrics, you will collaborate across teams to optimize campaigns and foster partnerships. Join a dynamic team that values growth, creativity, and strategic thinking, and make a significant impact in the food industry.

Benefits

Comprehensive Medical Benefits

Dental Insurance

Vision Insurance

401(k) Plan

Qualifications

• 3+ years in CPG industry or related fields.
• Experience in marketing, media, or brand management.

Responsibilities

• Develops omnichannel programs to drive sales growth.
• Collaborates with teams to create customer-specific strategies.

Skills

Project Management

Analytical Skills

Leadership

Communication Skills

Marketing Experience

eCommerce Knowledge

Education

BS/BA

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multinational food company headquartered in Walnut Creek, CA, with a portfolio of brands including Del Monte, Contadina, and College Inn. Our products are present in six out of ten U.S. households.

At Del Monte Foods, we support our employees' growth and believe in nourishing and providing great-tasting food for all. We are Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies supporting brand and retail initiatives to drive sales and market share growth. This role requires understanding the business needs and strategic opportunities, with travel approximately 10%.

This is a remote position, open to residents in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Hybrid options are available in Pittsburgh, PA, or Rogers, AR.

1. Develops and executes omnichannel programs, including retail tactics like signage, demos, direct mail, as well as digital programs such as social media, digital coupons, banners, and retail search.
2. Works with the Omnichannel Activation Manager to create customer-specific strategies aligning with brand and retailer objectives.
3. Leverages external brand partnerships to enhance program impact.
4. Briefs creative and execution teams, ensuring messaging aligns with program goals, brand guidelines, and retailer specifications.
5. Establishes KPIs, uses analytics and data to optimize campaigns, and measures success in terms of sales and share growth.
6. Ensures budget approval and socialization of activation plans.
7. Supports customer meetings with strategies, plans, and results presentations.
8. Manages monthly budget tracking and invoice processing.
9. Contributes to customer planning and marketing communication processes to develop growth strategies.
10. Builds internal and external partnerships to achieve goals, including collaboration with Sales, Business Managers, and Finance.
11. Supports internal education on program performance and opportunities.
12. Identifies new capabilities and partners to improve activation performance.
13. Develops understanding of retailer strategies, category dynamics, and consumer behavior.
14. Assists in delivering volume and profit targets.
15. Performs administrative tasks as needed.
16. Performs other duties as assigned.

Leadership Behaviors at Del Monte Foods:

We ground our teams, create a positive climate, and nurture the good through:

• Connecting teams to strategy
• Providing support and accountability
• Solving problems collaboratively
• Encouraging smart risk-taking
• Empowering decision-making
• Building trust and leading with empathy
• Growing and developing teams

Qualifications:

• BS/BA required; MBA preferred
• At least 3 years in the CPG industry or related fields such as eCommerce, activation, brand management, promotions, or agency experience
• Experience in marketing, media, or brand management
• Self-starter with results orientation and cross-functional influence
• Strong leadership, project management, business acumen, and analytical skills
• Excellent verbal and written communication skills
• Experience in Retail Activation / Shopper Media, including dollar channels, C-stores, drug stores, and e-commerce, is a plus

We Offer:

• Competitive salary
• Comprehensive benefits including Medical, Dental, Vision, and 401(k)

Application process requires completing and submitting an employment application specific to this role. No sponsorship or third-party agencies are accepted.