Omnichannel Activation Specialist

Del Monte Foods; Washington (District of Columbia); Remote; USD 73,000 - 125,000; Full time

Job summary

An established industry player seeks a dynamic Omnichannel Activation Specialist to drive innovative strategies that enhance brand visibility and market share. This role involves collaborating with cross-functional teams, executing omnichannel programs, and leveraging analytics to optimize performance. The ideal candidate will have a solid background in the CPG industry, strong leadership skills, and a passion for effective marketing solutions. Join a forward-thinking company committed to nurturing talent and delivering exceptional products to consumers across the nation.

Benefits

Comprehensive benefits package

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Qualifications

• 3+ years in CPG or related field; eCommerce, Activation, Brand Management preferred.
• Strong business acumen and innovative mindset essential.

Responsibilities

• Develop and implement omnichannel strategies to drive sales.
• Partner with manager to establish KPIs and optimize media.

Skills

Leadership

Project Management

Analytical Skills

Communication

Influencing Cross-Functional Teams

Education

BS/BA degree

MBA degree

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a powerful portfolio of brands, including iconic Del Monte, Contadina and College Inn. Our premium-quality meal ingredients, snacks and beverages can be found in six out of ten U.S. households.

At Del Monte Foods, we believe in supporting one another. In helping our people shape their own careers - in letting them grow outward, upward and across disciplines. We are tending to the greater good, providing accessible, nourishing, great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is:

$73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist is responsible for partnering with their manager to develop and implement omnichannel strategies which support key brand and retail customer initiatives that will drive sales and market share growth. To support this work, this person must be integrated into the needs of the business, the strategies set forth by the organization and have a keen understanding of the program opportunities that are best for their assigned accounts. Travel required, +/- 10%

This is a remote / home office-based position that can be located in any of the following states: AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Office accommodation can also be made should the candidate prefer a hybrid work schedule from our Pittsburgh, PA or Rogers, AR offices.

• Develops and executes omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1st- and 3rd-party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
• Partners with the Omnichannel Activation Manager to build customer-specific strategies that achieve business objectives at assigned accounts by marrying brand and retailer category objectives
• Leverages external brand partnerships to maximize program impact, as needed
• Briefs creative and execution partners on activations, providing clear guidance on success criteria and ensures messaging aligns with program objectives, brand IMC / style guides and retailer specifications
• Partners with manager to establish KPIs; utilize campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for Del Monte's brands and the Retailer's category
• Ensures cost estimates have been approved by internal stakeholders and activation plans have been socialized
• Supports customer meetings with omnichannel strategies, plans, program results and other sales tools
• Supports monthly budget tracking and invoice processing, ensuring partners are paid in a timely fashion
• Supports the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers
• Builds trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales, Business Managers, Category Insights, Customer Strategy & Development as well as Finance
• This role is part of a team that is aligned to Walmart Inc, Publix, the Club and emerging Channel Businesses. They are also aligned to support specific internal business units as assigned
• Plays critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to their respective accounts
• Understands key drivers of activation performance and proactively explores new capabilities and activation partners that can deliver on business objectives
• Develops strong understanding of Retailer strategies, category dynamics and consumer behavior
• Helps the team deliver volume and profit expectations
• Assists with department administrative tasks
• Other duties as assigned

Del Monte Foods Leadership Behaviors:

As leaders we:

Ground Our Teams

• Connect our teams to a clear strategy.

• Provide the support our teams need for success.

• Hold ourselves and our teams accountable.

Create the Climate

• Solve problems together with our teams.

• Enable smart risk taking.

• Empower our teams to make decisions and take action.

Nurture the Good

• Are intentional about building trust.

• Lead with empathy.

• Grow and develop our teams.

Qualifications:

• BS/BA degree required; MBA degree preferred
• Minimum 3 years of experience in CPG industry or related field; eCommerce. Activation, Brand Management, Promotions and/or Agency experience preferred.
• Experience in marketing, eCommerce, media or brand management.
• Self-starter with results-orientation and ability to influence cross-functional teams.
• Strong leadership and project management skills.
• Strong business acumen and decision making/analytical skills; innovative and creative.
• Strong verbal and written communication skills.
• Preferred experience in Retail Activation / Shopper Media (Dollar channel, C-Store, Drug and E-comm a plus.

WE OFFER:

• Competitive salary.

• Comprehensive benefits package including Medical, Dental, Vision, and 401(k).

Please be advised that your application is not complete until you fill out, sign, and submit an Application for Employment for a specific position for which Del Monte Foods is actively recruiting. Your application must reflect that you possess the required qualifications for the position.

No sponsorship is available for this position.

No agencies or 3rd party vendors.