OEM Automation Account Manager – Technical Sales Leader

Lincoln Electric; Shelby Charter Township (MI); On-site; USD 96,000 - 138,000; Full time

Job summary

Lincoln Electric is seeking an OEM Account Manager to drive revenue growth across North American automotive OEM accounts. The role combines technical sales with consultative selling to deliver profitable automation solutions.

The position emphasizes building relationships with GM, Stellantis, and other OEMs, coordinating internal resources, and negotiating commercial terms to exceed customer expectations. Travel may be required.

Qualifications

• Bachelor's degree in mechanical engineering or related technical discipline or 10+ years of Account Management or Automation Experience.
• Minimum five years of experience in automation systems, custom machinery, assembly systems, welding automation, or capital equipment sales.
• Strong understanding of industrial automation and End-of-Line testing systems.
• Proven success managing strategic customer relationships and negotiating commercial agreements.

Responsibilities

• Develop and execute strategic account plans to increase sales, market share, and profitability within assigned OEM accounts.
• Identify new vehicle programs, facility expansions, and automation opportunities aligned with Fori Automation capabilities.
• Establish and maintain strong relationships with customer decision-makers, engineering teams, purchasing groups, and executive leadership.
• Serve as the primary point of contact for customers including General Motors, Stellantis, and other OEMs as assigned.
• Build long-term partnerships through proactive communication and customer engagement.
• Support customer visits, technical reviews, equipment demonstrations, and sales presentations.
• Maintain accurate opportunity pipelines, forecasts, and account activity reports.
• Lead RFQ review, opportunity qualification, proposal strategy, and quotation development.

Skills

Account management

Automation knowledge

Industrial sales

Communication skills

Travel up to 20%

Education

Bachelor's degree in mechanical engineering or related technical discipline

10+ years of Account Management or Automation Experience

Tools

CRM/sales management tools

Microsoft Office

Job description

Lincoln Electric is seeking an OEM Account Manager to drive revenue growth across North American automotive OEM accounts. The role combines technical sales with consultative selling to deliver profitable automation solutions.

The position emphasizes building relationships with GM, Stellantis, and other OEMs, coordinating internal resources, and negotiating commercial terms to exceed customer expectations. Travel may be required.