Brand Marketer, Ophthalmic Surgery (Remote)

Harrow, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Harrow, Inc. in the United States seeks a Brand Marketer for Ophthalmic Surgery Products to lead brand execution across perioperative and ASC segments, coordinating with agencies to keep each brand top‑of‑mind among eye care professionals.

You will drive omnichannel campaigns, manage budgets and KPIs, and help size market potential to inform pricing and sales estimates, with remote work options in the U.S.

Qualifications

• Bachelor’s degree in pharma, medical devices, or healthcare marketing.
• 3–6 years in healthcare marketing with 2+ in brand or product marketing.
• Experience taking materials through PRC/MLR review; familiar with Veeva PromoMats or similar systems.
• Comfortable with data and digital/e-commerce performance metrics.
• Hands-on experience executing full-funnel marketing campaigns and ABM tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute brand plans and tactics for perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
• Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns with approved materials to keep customers engaged.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Skills

Brand marketing

Healthcare marketing

ABM campaigns

Full-funnel marketing

Data-driven marketing

Education

Bachelor’s degree

Tools

Veeva PromoMats

Slack

ChatGPT

Claude

Power BI

Google Analytics

Salesforce

Job description

Harrow, Inc. in the United States seeks a Brand Marketer for Ophthalmic Surgery Products to lead brand execution across perioperative and ASC segments, coordinating with agencies to keep each brand top‑of‑mind among eye care professionals.

You will drive omnichannel campaigns, manage budgets and KPIs, and help size market potential to inform pricing and sales estimates, with remote work options in the U.S.