Brand Marketer, Ocular Surface Products

harrowhealth; United States; Remote; USD 119,000 - 146,000; Full time

Job summary

Harrow seeks a Brand Marketer for Ocular Surface Products to own brand execution of FLAREX, FRESHKOTE, TOBRADEX ST, and more. You will run day-to-day campaigns and content development to keep brands visible among eye care professionals.

The role requires building tactical plans, coordinating with agencies and designers, managing budgets, and leading omnichannel campaigns across personal and non-personal channels. Remote work across the U.S. with travel ~20% is expected.

Qualifications

• Bachelor's degree; 3-6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Strong project management; able to run several brands at once.
• Experience with personal and non-personal HCP promotion; digital experience.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute tactical plans and calendars.
• Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
• Create and refresh field resources, email, and digital assets with Digital Marketing.
• Manage brand budgets, SOWs, and POs.
• Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
• Lead the transition of newly acquired brands into Harrow's portfolio: materials, PRC submissions, and field tools.
• Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
• Manage promotional materials inventory and field-facing tools.
• Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.

Skills

Project management

Cross-brand coordination

Digital marketing

Healthcare marketing

Education

Bachelor's degree

Tools

Veeva PromoMats

Slack

Salesforce

Pardot/HubSpot

Power BI

Google Analytics

Adobe Suite

Job description

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in.

If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to.

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company - where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow's values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world - providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need . We encourage you to learn more about Harrow and its unique culture to see if you're the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow's ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

• An expanding Retina Portfolio including IHEEZO ® , TRIESENCE ® , BYOOVIZ TM , and OPUVIZ TM
• A broad Dry Eye Disease product line , led by VEVYE ® and bolstered by well-known adjacent ocular surface disease products such as FLAREX ® and FRESHKOTE ®
• A peri-operative Surgical product line , led by TRIESENCE ® , and BYQLOVI TM
• A Rare and Specialty product line , which includes various high-need and utility products such as ILEVRO ® , NATACYN ® , and VERKAZIA ®
• A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Brand Marketer, Ocular Surface Products

Harrow | Reports to: Lead, Ocular Surface Marketing

Position Summary

Owns product-level execution for Harrow's ocular surface brands-FLAREX, FRESHKOTE, TOBRADEX ST, etc. Runs day-to-day campaign and content development for ocular surface brands, keeping each brand visible and growing with eye care professionals.

Core Responsibilities

• Build and execute tactical plans and calendars.
• Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
• Create and refresh field resources, email, and digital assets with Digital Marketing.
• Manage brand budgets, SOWs, and POs.
• Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
• Lead the transition of newly acquired brands into Harrow's portfolio: materials, PRC submissions, and field tools.
• Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
• Manage promotional materials inventory and field-facing tools.
• Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.

Qualifications & Requirements

• Bachelor's degree; 3-6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Strong project management; able to run several brands at once.
• Experience with personal and non-personal HCP promotion; digital experience.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

• Ophthalmology or eye care experience.
• Agency management experience.
• Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 20%

Comp: $132,500 Plus Bonus