Brand Marketer, Ophthalmic Surgery Products (Remote)

harrowhealth; United States; Remote; USD 113,000 - 152,000; Full time

Job summary

Harrow is seeking a Brand Marketer for Ophthalmic Surgery Products. Lead day-to-day brand execution, develop campaigns, content, and materials to grow visibility among eye care professionals and surgical facilities.

The role oversees omnichannel campaigns, ABM activities, and collaboration with agencies, analytics teams, and sales to size market potential and optimize pricing and forecast accuracy.

Qualifications

• Bachelor's degree; 3–6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
• Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
• Comfortable with data and digital or e-commerce performance metrics.
• Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
• Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Responsibilities

• Build and execute brand plans and tactics for the perioperative/ASC product cluster.
• Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
• Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
• Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
• Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
• Set up drip and nurture campaigns with approved materials to keep customers engaged.
• Join pipeline discussions to size market potential and inform pricing and sales estimates.
• Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
• Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
• Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
• Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.

Skills

Brand marketing

Ophthalmic products

Digital marketing

ABM

E-commerce

Education

Bachelor's degree

Tools

Veeva PromoMats

Slack

AI tools (ChatGPT/Claude)

Job description

Harrow is seeking a Brand Marketer for Ophthalmic Surgery Products. Lead day-to-day brand execution, develop campaigns, content, and materials to grow visibility among eye care professionals and surgical facilities.

The role oversees omnichannel campaigns, ABM activities, and collaboration with agencies, analytics teams, and sales to size market potential and optimize pricing and forecast accuracy.