NYC On-Site Personalization & A/B Testing Lead

brobstongroup.com - Jobboard; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

Brobston Group is seeking a Specialist to execute personalization and A/B testing initiatives on Chanel.com. This role involves managing experience management tools, ensuring timely launches, and analyzing performance metrics.

Located in New York City, the position requires a minimum in-office presence of three days per week. Candidates should have at least 3 years of experience in digital personalization and a solid understanding of HTML, CSS, and JavaScript.

Qualifications

• Minimum 3 years of experience in digital personalization and/or A/B testing.
• Hands-on use of a personalization/testing platform (like Monetate).
• Technical aptitude with HTML, CSS, and JavaScript.
• Strong organizational skills for managing documentation.

Responsibilities

• Implement personalization and testing experiences in the platform.
• Submit asset requests and create IT tickets.
• Set up audience targeting and troubleshoot tagging.
• Monitor live experiences and maintain documentation.
• Analyze performance and contribute to process improvements.

Skills

Digital personalization

A/B testing

Google Analytics

HTML

CSS

JavaScript

Organizational skills

Education

Bachelor’s degree or equivalent experience

Tools

Monetate

Google Analytics

Job description

Brobston Group is seeking a Specialist to execute personalization and A/B testing initiatives on Chanel.com. This role involves managing experience management tools, ensuring timely launches, and analyzing performance metrics.

Located in New York City, the position requires a minimum in-office presence of three days per week. Candidates should have at least 3 years of experience in digital personalization and a solid understanding of HTML, CSS, and JavaScript.