Senior Analyst, Testing & Personalization Strategy
Anthropologie
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Benefits offered by this job
Job summary
Anthropologie, part of URBN, is seeking a highly technical Sr. Analyst, Testing & Personalization to join the Analytics & Insights team.
The role focuses on rigorous statistical analysis of A/B tests and personalization placements, building processes, documentation, and reporting standards that guide how tests are designed, measured, and communicated. The role blends hands-on technical execution with strategic input to shape testing priorities and personalization opportunities across
Qualifications
- Minimum 3–4 years analyzing data and translating insights into actionable recommendations.
- Experience with A/B or multivariate testing and personalization platforms.
- Hands-on SQL experience; proficient in Snowflake.
- Strong statistical methodology and significance testing.
- GA4 familiarity; data visualization tools (Tableau/Looker/Power BI).
Responsibilities
- Conduct rigorous statistical analysis of A/B and multivariate tests.
- Build, document, and improve reporting templates and standards.
- Analyze personalization placements and targeting logic across site and app.
- Translate test results into clear recommendations guiding strategy.
- Analyze browsing behavior and purchase patterns to inform hypotheses.
- Assist in QA of onsite tagging and testing implementations.
Skills
Education
Tools
Job description
Anthropologie, part of URBN, is seeking a highly technical Sr. Analyst, Testing & Personalization to join the Analytics & Insights team.
The role focuses on rigorous statistical analysis of A/B tests and personalization placements, building processes, documentation, and reporting standards that guide how tests are designed, measured, and communicated. The role blends hands-on technical execution with strategic input to shape testing priorities and personalization opportunities across
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