Senior Analyst, Testing & Personalization Strategy

Anthropologie; Philadelphia (Philadelphia County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Employee discounts

Job summary

Anthropologie, part of URBN, is seeking a highly technical Sr. Analyst, Testing & Personalization to join the Analytics & Insights team.

The role focuses on rigorous statistical analysis of A/B tests and personalization placements, building processes, documentation, and reporting standards that guide how tests are designed, measured, and communicated. The role blends hands-on technical execution with strategic input to shape testing priorities and personalization opportunities across

Qualifications

• Minimum 3–4 years analyzing data and translating insights into actionable recommendations.
• Experience with A/B or multivariate testing and personalization platforms.
• Hands-on SQL experience; proficient in Snowflake.
• Strong statistical methodology and significance testing.
• GA4 familiarity; data visualization tools (Tableau/Looker/Power BI).

Responsibilities

• Conduct rigorous statistical analysis of A/B and multivariate tests.
• Build, document, and improve reporting templates and standards.
• Analyze personalization placements and targeting logic across site and app.
• Translate test results into clear recommendations guiding strategy.
• Analyze browsing behavior and purchase patterns to inform hypotheses.
• Assist in QA of onsite tagging and testing implementations.

Skills

Statistical analysis

Experimentation

Data storytelling

SQL queries

Data normalization

Education

Bachelor's degree in Statistics, Data Science, Business Analytics, or related field

Tools

SiteSpect

Monetate

Dynamic Yield

Snowflake

SQL

Job description

Anthropologie, part of URBN, is seeking a highly technical Sr. Analyst, Testing & Personalization to join the Analytics & Insights team.

The role focuses on rigorous statistical analysis of A/B tests and personalization placements, building processes, documentation, and reporting standards that guide how tests are designed, measured, and communicated. The role blends hands-on technical execution with strategic input to shape testing priorities and personalization opportunities across