Specialist, Digital Personalization & Testing Operations

brobstongroup.com - Jobboard; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

Brobston Group is seeking a Specialist to execute personalization and A/B testing initiatives on Chanel.com. This role involves managing experience management tools, ensuring timely launches, and analyzing performance metrics.

Located in New York City, the position requires a minimum in-office presence of three days per week. Candidates should have at least 3 years of experience in digital personalization and a solid understanding of HTML, CSS, and JavaScript.

Qualifications

• Minimum 3 years of experience in digital personalization and/or A/B testing.
• Hands-on use of a personalization/testing platform (like Monetate).
• Technical aptitude with HTML, CSS, and JavaScript.
• Strong organizational skills for managing documentation.

Responsibilities

• Implement personalization and testing experiences in the platform.
• Submit asset requests and create IT tickets.
• Set up audience targeting and troubleshoot tagging.
• Monitor live experiences and maintain documentation.
• Analyze performance and contribute to process improvements.

Skills

Digital personalization

A/B testing

Google Analytics

HTML

CSS

JavaScript

Organizational skills

Education

Bachelor’s degree or equivalent experience

Tools

Monetate

Google Analytics

Job description

Summary

Specialist responsible for executing personalization and A/B testing initiatives on Chanel.com, ensuring accurate delivery and ongoing program health. This hands‑on role manages day‑to‑day programming in the experience management tool, conducts rigorous QA, and partners cross‑functionally with Digital, Tech, Artistic Direction, Client Experience, and Data teams. The role is based in New York City with a minimum in‑office presence required.

Responsibilities

• Implement personalization and testing experiences in the experience management platform and coordinate with third‑party vendors and internal stakeholders.
• Ensure timely, accurate launches by submitting asset requests, creating IT tickets, and documenting user journeys and workflows.
• Set up audience, content, behavior targeting, test types, KPIs, and custom events; troubleshoot tagging and technical dependencies with Tech partners.
• Perform final user acceptance testing and production QA across browsers and devices; monitor live experiences and maintain trackers and documentation.
• Analyze test and experience performance, compile results, and contribute to retrospectives and process improvements.

Requirements

• Minimum 3 years of experience in digital personalization and/or A/B testing with hands‑on use of a personalization/testing platform (Monetate or similar).
• Technical aptitude with conceptual understanding of HTML, CSS, and JavaScript to enable effective QA and collaboration with engineering partners.
• Experience with Google Analytics and familiarity with analytics tools; strong organizational skills and experience managing trackers and documentation.
• Bachelor’s degree or equivalent experience and ability to work on‑site in Midtown Manhattan at least three days per week.