North America Paid Search Growth Lead

TravelPerk; Boston (MA); In loco; USD 90.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive compensation & equity

20 vacation days + 12 holidays

3 medical plans with company contribs

Dental, vision, Wellhub gym

Life and disability policies

401(k) with company matching

Pet insurance discounts

Annual summer party

Descrizione del lavoro

Perk, formerly TravelPerk, is seeking a Paid Search Growth Marketing Manager in Boston to drive North America demand via Google Ads and Microsoft Advertising. You will own the day-to-day paid search execution, bid management, and optimization to generate high-quality B2B leads for Sales.

The role emphasizes data-driven testing, AI-enabled search strategies, collaboration with Field Marketing and SDR teams, and close partnership with SEO for AEO.

Competenze

• 4+ years of hands-on paid search experience.
• Experience with Google Ads (Search, Performance Max, Remarketing).
• Proficient with Google Ads Editor and Microsoft Advertising Editor.
• Experience managing B2B lead generation campaigns at scale.
• Strong knowledge of keyword optimization, match types and bidding strategies.
• Proven track record of meeting growth targets and OKRs.
• Experience with conversion tracking and tag management.
• Analytical with Google Analytics/Looker and MS Excel/Sheets.

Mansioni

• Manage paid search campaigns in North America, owning bid management, budget pacing and campaign optimisation.
• Run regular search query analysis, keyword expansion and negative keyword management.
• Use data-driven optimization on key metrics across in-platform performance and conversions.
• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Run competitor and industry analysis and report performance monthly.
• Partner with SEO on AEO initiatives and inform priorities with paid search data.
• Test and report on AI-driven search features and embrace AI tools in daily workflows.
• Work with North America Field Marketing and SDR teams to improve lead quality.
• Collaborate with global Paid Media, Brand and Creative teams; maintain relationships with platform reps.

Conoscenze

Paid search management

Google Ads

Microsoft Advertising

B2B lead generation

SQR analysis

Keyword optimization

Bid strategies

Conversion tracking

Google Analytics

Excel/Sheets

AEO & AI search

Data-driven decisions

Communication

Strumenti

Google Ads Editor

Microsoft Advertising Editor

Looker

Descrizione del lavoro

Perk, formerly TravelPerk, is seeking a Paid Search Growth Marketing Manager in Boston to drive North America demand via Google Ads and Microsoft Advertising. You will own the day-to-day paid search execution, bid management, and optimization to generate high-quality B2B leads for Sales.

The role emphasizes data-driven testing, AI-enabled search strategies, collaboration with Field Marketing and SDR teams, and close partnership with SEO for AEO.