Growth Marketing Manager - Paid Search & Equity

TravelPerk; Boston (MA); On-site; USD 94,000 - 110,000; Full time

Benefits offered by this job

Equity and stock options

Generous vacation days & public holdi

Health plans with HSA

Relocation support

Job summary

Perk is seeking a Growth Marketing Manager to own paid search in North America. You will manage Google Ads and Microsoft Advertising campaigns, optimize bids, track performance, and drive high-quality B2B leads for Sales.

You will also collaborate with SEO on AEO initiatives and explore AI-enabled search features. This hands-on role requires strong data skills, curiosity about AI, and the ability to work across Marketing and Sales.

Qualifications

• 4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
• Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
• Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
• Experience managing B2B lead generation campaigns at scale.
• Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
• Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
• Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
• Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.

Responsibilities

• Campaign management and optimization across Google Ads and Microsoft Advertising in North America.
• Run regular search query analysis, keyword expansion and negative keyword management.
• Use data-driven optimization to improve efficiency and key metrics across in-platform and external conversions.
• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Conduct competitor and industry analysis to identify opportunities.
• Report performance updates and monthly reporting to stakeholders.
• Collaborate on AEO initiatives and leverage AI tools to improve search performance.
• Coordinate with North America Field Marketing and SDR teams to improve lead quality and accelerate pipeline.
• Maintain relationships with platform reps to stay ahead of features and betas.

Skills

Paid search expertise

Analytical mindset

Strategic thinking

AI-curious

Excellent communicator

Team player

Data-driven

Job description

Perk is seeking a Growth Marketing Manager to own paid search in North America. You will manage Google Ads and Microsoft Advertising campaigns, optimize bids, track performance, and drive high-quality B2B leads for Sales.

You will also collaborate with SEO on AEO initiatives and explore AI-enabled search features. This hands-on role requires strong data skills, curiosity about AI, and the ability to work across Marketing and Sales.