B2B Paid Search Growth Lead (NA)

AmTrav; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Perk in North America prioritizes Spend launch in the US, with paid search as a core demand‑capture channel. You will own the execution of paid search across Google Ads and Microsoft Advertising in North America, driving a steady pipeline of high‑quality B2B leads for Sales.

This hands‑on role requires comfort with data, AI concepts, and collaboration across Marketing, Sales, SEO, and platform partners to stay ahead of features and deliver growth.

Qualifications

• 4+ years of hands-on experience managing paid search campaigns.
• Experience with B2B lead generation campaigns at scale.
• Strong knowledge of Google Ads including Search, Performance Max and Remarketing.
• Experience with conversion tracking and tag management.
• Analytical with Google Analytics or Looker and MS Excel/Sheets.

Responsibilities

• Manage paid search campaigns across Google Ads and Microsoft Advertising in North America.
• Control bid management, budget pacing and campaign optimisation.
• Conduct search query analysis, keyword expansion and negative keyword management.
• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Collaborate with SEO and AI initiatives; report performance to stakeholders.

Skills

Paid search

Google Ads

Microsoft Advertising

Google Ads Editor

Microsoft Advertising Editor

B2B lead generation

Conversion tracking

Tag management

Google Analytics

Looker

Excel/Google Sheets

Tools

Google Ads Editor

Microsoft Advertising Editor

Google Analytics

Looker

Job description

Perk in North America prioritizes Spend launch in the US, with paid search as a core demand‑capture channel. You will own the execution of paid search across Google Ads and Microsoft Advertising in North America, driving a steady pipeline of high‑quality B2B leads for Sales.

This hands‑on role requires comfort with data, AI concepts, and collaboration across Marketing, Sales, SEO, and platform partners to stay ahead of features and deliver growth.