North America Marketing & Product Leader

Confidential; Fresno (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k with match

Life and AD&D insurance

Parental leave

Job summary

Confidential, based in Fresno, California, seeks an experienced Marketing Manager to lead regional marketing, product management, communications, public relations, social media, and commercialization across North America. This role oversees Marketing and Product Management teams and aligns customers, sales, technical teams, and executive leadership to translate market opportunities into commercial success.

The ideal candidate has 7+ years in marketing-related roles, 3+ years of leadership, and a

Qualifications

• Bachelor's degree in Marketing or related field.
• 7+ years in marketing, product management, communications, or commercialization.
• 3+ years of leadership experience managing teams.
• Experience leading product launches and commercialization programs.

Responsibilities

• Develop and execute integrated marketing strategies supporting growth across the U.S., Canada, and Mexico.
• Lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives.
• Manage marketing budgets, vendors, agencies, and performance metrics.
• Lead the Product Management team and oversee product strategy, positioning, portfolio management, and lifecycle planning.
• Partner with Global Marketing, Technical, Regulatory, Operations, and Sales teams.
• Drive commercialization of new products, technologies, and services.
• Develop and execute go-to-market strategies and product launch plans.
• Voice of the customer throughout development and commercialization.
• Lead media relations and build relationships with publications, journalists, and influencers.

Skills

Marketing leadership

Product management

Communications

Commercialization

Education

Bachelor's degree in Marketing or related field

Job description

Confidential, based in Fresno, California, seeks an experienced Marketing Manager to lead regional marketing, product management, communications, public relations, social media, and commercialization across North America. This role oversees Marketing and Product Management teams and aligns customers, sales, technical teams, and executive leadership to translate market opportunities into commercial success.

The ideal candidate has 7+ years in marketing-related roles, 3+ years of leadership, and a