Marketing Manager

Shining 3D; Northern (KY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Shining 3D in the United States seeks a seasoned marketing leader to shape and own the North American market strategy, including annual plans, execution, and performance tracking.

You will align regional initiatives with global objectives, partner with distributors and channel partners, and drive major product launches with cross-functional teams, while mentoring a high-performing marketing group.

Qualifications

• 8+ years of progressive marketing experience in healthcare technology
• Proven track record in regional marketing strategy and channel partner management
• Experience with product commercialization
• Strong leadership and cross-functional collaboration
• Excellent communication and presentation skills
• Willingness to travel domestically and internationally

Responsibilities

• Develop and oversee the North American market strategy, including annual marketing plans, tactical execution, and performance monitoring.
• Ensure alignment with global corporate objectives while addressing regional market dynamics and customer needs.
• Serve as the primary marketing liaison to North American distributors and channel partners.
• Provide strategic marketing support, training, and communication to ensure consistent product positioning, brand messaging, and campaign execution across all partner touchpoints.
• Lead the regional rollout of new products, adapting global launch plans to local market requirements.
• Collaborate with global product marketing teams to ensure timely and impactful product introductions in North America.
• Mentor a high-performing marketing team including Senior Marketing Specialist, Visual & Video Content Designer, and Partner & KOL Marketing Manager.
• Foster a culture of innovation, accountability, and continuous improvement.

Skills

Leadership

Strategic marketing

Stakeholder influence

Communication skills

CRM tools

Analytics mindset

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Marketing analytics tools

Job description

Develop and oversee the North American market strategy, including annual marketing plans, tactical execution, and performance monitoring.

Ensure alignment with global corporate objectives while addressing regional market dynamics and customer needs.

• Serve as the primary marketing liaison to North American distributors and channel partners.
• Provide strategic marketing support, training, and communication to ensure consistent product positioning, brand messaging, and campaign execution across all partner touchpoints.

Global & Regional Product Launch Leadership

• Lead the regional rollout of new products, adapting global launch plans to local market requirements.
• Collaborate with global product marketing teams to ensure timely and impactful product introductions in North America.
• Manage and mentor a high-performing marketing team including:
• Senior Marketing Specialist
• Visual & Video Content Designer
• Partner & KOL Marketing Manager
• Foster a culture of innovation, accountability, and continuous improvement.

Job Requirements

• Bachelor’s degree in Marketing, Business, or related field .
• 8+ years of progressive marketing experience in the medical device or healthcare technology industry.
• Proven track record in regional marketing strategy, channel partner management, and product commercialization.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent communication and presentation skills; ability to influence stakeholders at all levels.
• Willingness to travel domestically and internationally as needed.
  Preferred Attributes:
• Experience working with North American distribution networks in dental or healthcare
• Familiarity with regulatory and compliance considerations in medical device marketing.
• Data-driven mindset with proficiency in marketing analytics and CRM tools.