North America Marketing Manager - Growth, Launch & Brand

ADP; Fresno (CA); Presencial; USD 115.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, and Vision Insurance

401k with match and Profit sharing

Generous paid time off and holidays

Life and AD&D Insurance

Paid Maternity and Parental Leave

Descripción de la vacante

ADP in Fresno, CA is seeking a North America Marketing Manager to develop and execute integrated marketing strategies that drive growth across the U.S., Canada, and Mexico. You will lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives while managing budgets, vendors, and performance metrics.

You will oversee product strategy, positioning, portfolio management, and lifecycle planning; partner with Global Marketing, Sales, and Operations to

Formación

• Bachelor's degree in Marketing or related field.
• 5+ years of professional experience in a similar role.
• Experience leading product launches and commercialization programs.

Responsabilidades

• Develop and execute integrated marketing strategies across the U.S., Canada, and Mexico.
• Lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives.
• Manage marketing budgets, vendors, agencies, and performance metrics.
• Oversee product strategy, positioning, portfolio management, and lifecycle planning.
• Partner with Global Marketing, Technical, Regulatory, Operations, and Sales teams.
• Drive commercialization of new products, technologies, and services.
• Develop and execute go-to-market strategies and product launch plans.
• Voice of the customer throughout development and commercialization.
• Lead media relations and build relationships with publications and influencers.
• Manage press releases and thought leadership content.

Conocimientos

Communication

Presentation

Relationship Building

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

ADP in Fresno, CA is seeking a North America Marketing Manager to develop and execute integrated marketing strategies that drive growth across the U.S., Canada, and Mexico. You will lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives while managing budgets, vendors, and performance metrics.

You will oversee product strategy, positioning, portfolio management, and lifecycle planning; partner with Global Marketing, Sales, and Operations to