North America GTM Strategy & Robotics Launch Lead

深圳市杉川机器人有限公司; Boston (MA); On-site; USD 110,000 - 140,000; Full time

Job summary

深圳市杉川机器人有限公司 is seeking a high-impact Go-to-Market leader in Boston to drive NA market strategy for our robotic vacuum line. You will own positioning, pricing, channels, and campaigns across US/Canada, coordinating with HQ and the US team to guarantee successful launches.

You will partner with sales, marketing, and R&D to ensure seamless commercialization, track performance, and refine GTM plans using market data and competitive insights.

Qualifications

• Bachelor’s degree in Business, Marketing, Product Management, or related field; MBA preferred.
• 5+ years in Go-to-Market, Product Marketing or related roles in consumer electronics or robotics.
• Experience launching consumer products in North America with major retailers (Amazon, Best Buy, Walmart, Target, Costco).
• Strong cross-functional collaboration across HQ (China) and US subsidiary.
• Excellent analytical and data-driven decision-making capabilities.
• Exceptional communication and storytelling skills translating tech into consumer messaging.
• Entrepreneurial, hands-on mindset in a fast-growth environment.

Responsibilities

• Develop and execute the North America go-to-market strategy for our robotic vacuum product portfolio, including positioning, pricing architecture, channel strategy, and promotions for US and Canada.
• Lead end-to-end product launches across North American retail and e-commerce, coordinating timelines, assets, inventory, and campaigns with cross-functional teams.
• Collaborate with Shenzhen HQ to align features and production schedules with North American requirements.
• Partner with US subsidiary teams to ensure seamless commercialization from definition through post-launch performance.
• Conduct market research and competitive analysis on NA smart home/ robotics to refine GTM approaches.
• Define compelling product value propositions and audience-specific messaging translating features into consumer benefits.
• Monitor lifecycle performance across channels with P&L accountability for NA robotics category.

Skills

GTM strategy

Product Marketing

Cross-functional collaboration

Data-driven decisions

Storytelling

Retail channel management

Analytical skills

Education

Bachelor’s degree in Business/Marketing/Product Management

MBA preferred

Job description

深圳市杉川机器人有限公司 is seeking a high-impact Go-to-Market leader in Boston to drive NA market strategy for our robotic vacuum line. You will own positioning, pricing, channels, and campaigns across US/Canada, coordinating with HQ and the US team to guarantee successful launches.

You will partner with sales, marketing, and R&D to ensure seamless commercialization, track performance, and refine GTM plans using market data and competitive insights.