Go-to-Market (GTM) Strategy Manager

深圳市杉川机器人有限公司; Boston (MA); On-site; USD 110,000 - 140,000; Full time

Job summary

深圳市杉川机器人有限公司 is seeking a high-impact Go-to-Market leader in Boston to drive NA market strategy for our robotic vacuum line. You will own positioning, pricing, channels, and campaigns across US/Canada, coordinating with HQ and the US team to guarantee successful launches.

You will partner with sales, marketing, and R&D to ensure seamless commercialization, track performance, and refine GTM plans using market data and competitive insights.

Qualifications

• Bachelor’s degree in Business, Marketing, Product Management, or related field; MBA preferred.
• 5+ years in Go-to-Market, Product Marketing or related roles in consumer electronics or robotics.
• Experience launching consumer products in North America with major retailers (Amazon, Best Buy, Walmart, Target, Costco).
• Strong cross-functional collaboration across HQ (China) and US subsidiary.
• Excellent analytical and data-driven decision-making capabilities.
• Exceptional communication and storytelling skills translating tech into consumer messaging.
• Entrepreneurial, hands-on mindset in a fast-growth environment.

Responsibilities

• Develop and execute the North America go-to-market strategy for our robotic vacuum product portfolio, including positioning, pricing architecture, channel strategy, and promotions for US and Canada.
• Lead end-to-end product launches across North American retail and e-commerce, coordinating timelines, assets, inventory, and campaigns with cross-functional teams.
• Collaborate with Shenzhen HQ to align features and production schedules with North American requirements.
• Partner with US subsidiary teams to ensure seamless commercialization from definition through post-launch performance.
• Conduct market research and competitive analysis on NA smart home/ robotics to refine GTM approaches.
• Define compelling product value propositions and audience-specific messaging translating features into consumer benefits.
• Monitor lifecycle performance across channels with P&L accountability for NA robotics category.

Skills

GTM strategy

Product Marketing

Cross-functional collaboration

Data-driven decisions

Storytelling

Retail channel management

Analytical skills

Education

Bachelor’s degree in Business/Marketing/Product Management

MBA preferred

Job description

1.Develop and execute the North America go-to-market strategy for our robotic vacuum product portfolio, including product positioning, pricing architecture, channel strategy, and promotional plans tailored to the US and Canadian markets.

2.Lead end-to-end product launch execution across North American retail and e-commerce channels, coordinating launch timelines, marketing assets, inventory availability, and promotional campaigns with cross-functional teams.

33.Collaborate closely with HQ teams in Shenzhen (Product, R&D, Manufacturing, and Supply Chain) to align product features and production schedules with North American market requirements and consumer expectations.

4.Partner with the US subsidiary's Sales, Marketing, and R&D teams to ensure seamless commercialization, from product definition through post-launch performance tracking.

5.Conduct market research and competitive analysis on the North American smart home and robotics landscape, identifying consumer trends, competitive dynamics, and growth opportunities to continuously refine GTM approaches.

6.Define and articulate compelling product value propositions and audience-specific messaging that translate technical product features into consumer-benefit narratives for the North American audience.

7.Monitor and manage product lifecycle performance across all channels, tracking revenue, sell-through rates, market share, and profitability, with P&L accountability for the North America robotics category.

1.Bachelor’s degree in Business, Marketing, Product Management, or a related field (MBA preferred).

2.5+ years of experience in Go-to-Market, Product Marketing, Category Management, or related roles within the consumer electronics, smart home, or robotics industry, with a strong preference for candidates with robotic vacuum or home appliance experience.

3.Proven track record of successfully launching consumer products in the North American market, with hands-on experience managing retail channels including Amazon, Best Buy, Walmart, Target, Costco, and/or other major national retailers.

4.Strong cross-functional collaboration skills, with demonstrated ability to work effectively across geographically distributed teams (HQ in China and US subsidiary), bridging cultural and operational differences.

5.Excellent analytical and data-driven decision-making capabilities, with proficiency in analyzing market data, sales performance, pricing strategies, and competitive intelligence to inform GTM decisions.

6.Exceptional communication and storytelling skills, with the ability to translate complex product/technical information into compelling consumer-facing messaging and executive-level presentations.

7.Entrepreneurial, hands-on mindset with the ability to thrive in a fast-paced, high-growth environment, owning outcomes from strategy through execution.