NorCal Community & Event Marketing Lead

Barry's; San Francisco (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Barry's is seeking an experienced event marketer to own NorCal in-studio and off-site activations, driving first-class experiences and new member acquisition. You will partner with Studio Managers, instructors, and local brands to create high-impact events that convert attendees into first-time customers.

The role requires hands-on execution at events, strong project management, and deep knowledge of Northern California markets, with reliable transportation for multi-site activations.

Qualifications

• 4+ years in community, field, or event marketing—ideally fitness, wellness, hospitality, or a consumer brand with physical locations.
• Track record of events tied to hard acquisition numbers, not just attendance.
• Deep familiarity with Northern California and existing local relationships you can activate.
• Strong project management and comfort with data.
• Willingness to be hands-on and in studio.
• Reliable local transportation and the ability to lift and haul event materials.

Responsibilities

• Own NorCal event calendar across all studios, building a repeatable cadence of first-timer programming with Studio Managers and instructors.
• Design and execute out-of-studio activations and pop-ups in high-density neighborhoods and at local moments.
• Build a pipeline of local partnerships—brands, hospitality, retail, run clubs, corporate and residential buildings—that puts Barry's in front of qualified new audiences.
• Grow NorCal ambassador program and equip instructors to bring their networks in.
• Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversion; manage the local budget and event P&L.
• This role is on the ground; attend events you build, lead setup/breakdown, and manage on-site logistics.

Skills

Event marketing

Project management

Data analysis

Local NorCal knowledge

Hands-on in-studio

Physical mobility

Job description

Barry's is seeking an experienced event marketer to own NorCal in-studio and off-site activations, driving first-class experiences and new member acquisition. You will partner with Studio Managers, instructors, and local brands to create high-impact events that convert attendees into first-time customers.

The role requires hands-on execution at events, strong project management, and deep knowledge of Northern California markets, with reliable transportation for multi-site activations.