NorCal Community & Events Lead - Hands-On Activation

Barry; San Francisco (CA); Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Barry’s in Northern California is seeking an on-the-ground events marketer to drive first-time class growth. You’ll own local event marketing across NorCal, coordinating in-studio community nights, bring-a-friend classes, and off-site pop-ups with studios, brands, employers, and buildings.

You’ll measure success by first-timer attendance and conversion to a second visit, manage budgets, report on costs per first-timer, and work closely with Studio Managers and instructors to scale new studios.

Qualifications

• 4+ years in community, field, or event marketing.
• Track record of events tied to hard acquisition numbers.
• Deep familiarity with Northern California and local relationships.
• Strong project management and comfort with data.
• Willingness to be hands-on and in-studio.
• Reliable local transportation and ability to lift event materials.

Responsabilités

• Own NorCal event calendar across all studios and drive first-timer programming.
• Design and execute out-of-studio activations and pop-ups in high-density neighborhoods.
• Build a pipeline of local partnerships with brands, hospitality, retail, and buildings.
• Grow NorCal ambassador program and equip instructors to bring networks in.
• Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversions; manage local budget and event P&L.

Connaissances

Event marketing

Project management

Data analysis

Hands-on

Local Northern California familiarity

Transportation & lifting

Description du poste

Barry’s in Northern California is seeking an on-the-ground events marketer to drive first-time class growth. You’ll own local event marketing across NorCal, coordinating in-studio community nights, bring-a-friend classes, and off-site pop-ups with studios, brands, employers, and buildings.

You’ll measure success by first-timer attendance and conversion to a second visit, manage budgets, report on costs per first-timer, and work closely with Studio Managers and instructors to scale new studios.