Community Marketing Coordinator- NorCal

Barry; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Barry’s in Northern California is seeking an on-the-ground events marketer to drive first-time class growth. You’ll own local event marketing across NorCal, coordinating in-studio community nights, bring-a-friend classes, and off-site pop-ups with studios, brands, employers, and buildings.

You’ll measure success by first-timer attendance and conversion to a second visit, manage budgets, report on costs per first-timer, and work closely with Studio Managers and instructors to scale new studios.

Qualifications

• 4+ years in community, field, or event marketing.
• Track record of events tied to hard acquisition numbers.
• Deep familiarity with Northern California and local relationships.
• Strong project management and comfort with data.
• Willingness to be hands-on and in-studio.
• Reliable local transportation and ability to lift event materials.

Responsibilities

• Own NorCal event calendar across all studios and drive first-timer programming.
• Design and execute out-of-studio activations and pop-ups in high-density neighborhoods.
• Build a pipeline of local partnerships with brands, hospitality, retail, and buildings.
• Grow NorCal ambassador program and equip instructors to bring networks in.
• Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversions; manage local budget and event P&L.

Skills

Event marketing

Project management

Data analysis

Hands-on

Local Northern California familiarity

Transportation & lifting

Job description

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ([e-mail]).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

Barry's grows one first class at a time. Someone walks in, finds their spot in the Red Room, and leaves knowing they'll be back. Your job is to create as many of those first classes as possible.

You'll own local event marketing across Northern California- in-studio community nights and bring-a-friend classes, plus out-of-studio pop-ups, run clubs, and partnerships with local brands, employers, and buildings. Every event is measured the same way: how many people took their first class because of it, and how many came back.

What you'll do

• Own the NorCal event calendar across all studios, building a repeatable cadence of first-timer programming with Studio Managers and instructors, with a particular emphasis on New Studios
• Design and execute out-of-studio activations and pop-ups in high-density neighborhoods and at local moments
• Build a pipeline of local partnerships- brands, hospitality, retail, run clubs, corporate and residential buildings- that puts Barry's in front of qualified new audiences
• Grow an NorCal ambassador program and equip instructors to bring their networks in
• Set targets and report on first-timer acquisition, cost per first-timer, and first-to-second-visit conversion; manage the local budget and event P&L

Event Execution

• This role is on the ground, not just on the calendar. You're personally at the events you build, and you own getting everything there and back in one piece.
• Physically attend and run every activation you own- in-studio and off-site- as the on-site lead, not remotely managed
• Source, prep, and transport event materials- signage, sampling product, swag, tech, tables- to and from studios and off-site venues, using your own vehicle or approved local transport
• Lead setup and breakdown at each activation yourself, or delegate and directly brief Studio Managers, instructors, or ambassadors when you're covering multiple sites in the same window
• Own day-of logistics with venues, building management, and vendors- load-in windows, storage, permitting, and on-the-fly troubleshooting when plans change

Qualifications

• 4+ years in community, field, or event marketing- ideally fitness, wellness, hospitality, or a consumer brand with physical locations
• A track record of events tied to hard acquisition numbers, not just attendance
• Deep familiarity with Northern California and existing local relationships you can activate
• Strong project management and comfort with data
• Willingness to be hands-on and in studio
• Reliable local transportation and the ability to lift and haul event materials- this is a physical, on-your-feet role across multiple sites in a single day