New Home Sales Counselor

UnionMain Homes, LLC; Royse City (TX); On-site; USD 45,000 - 75,000; Full time

Job summary

UnionMain Homes is seeking a New Home Sales Counselor for an on-site role in Royse City, TX. You will guide prospective buyers through the homebuying process, greet visitors, conduct model home tours, and present community features and floor plans.

You will manage lead follow-up, schedule appointments, and record customer interactions in the CRM. Coordination with builders and lenders, plus events, rounds out the responsibilities.

Qualifications

• Strong customer-facing skills with ability to build trust and long-term relationships.
• Experience in New Home Sales and Sales, preferably in builder or onsite community sales environment.
• Background in Residential Real Estate with knowledge of local housing markets and the new construction process.
• Effective communication, negotiation, and presentation skills.
• Goal-oriented with proven success meeting or exceeding sales targets and working with leads and CRM tools.
• Ability to work on-site during regular sales center hours, including weekends as needed, and maintain a professional appearance.
• High school diploma or equivalent; real estate license or prior homebuilder experience is a plus.
• Proficiency with email, office software, and digital tools used for contracts, pricing, and customer communications.

Responsibilities

• Greet visitors, conduct model home tours, and present community features and floor plans.
• Manage lead follow-up, schedule appointments, and maintain CRM records of customer interactions.
• Qualify buyers and explain pricing and options.
• Coordinate with construction and mortgage partners; support customers through contract, design selections, and closing.
• Host sales events, monitor local market trends, and maintain a professional, welcoming sales environment.

Skills

Customer service

Sales

Negotiation

Communication

Presentation

Education

High school diploma or equivalent

Real estate license (preferred)

Tools

CRM software

Job description

Company Description

UnionMain Homes has been helping families build their dream homes for over 50 years, creating communities where everyday life can thrive. The company is dedicated to quality construction, thoughtful design, and a customer-centered homebuying experience. Team members contribute to memorable milestones for homebuyers, from the first model home visit through closing. UnionMain Homes values integrity, professionalism, and strong relationships with both homebuyers and colleagues.

Role Description

The New Home Sales Counselor is a full-time, on-site role based in Royse City, TX. This position is responsible for guiding prospective buyers through the homebuying process, including greeting visitors, conducting model home tours, and presenting community features and floor plans. The Sales Counselor will manage lead follow-up, schedule appointments, and maintain accurate records of customer interactions in the CRM system. Daily responsibilities include qualifying buyers, explaining pricing and options, coordinating with construction and mortgage partners, and supporting customers through contract, design selections, and closing. The role also involves hosting sales events, monitoring local market trends, and ensuring a professional, welcoming sales environment that reflects UnionMain Homes’ standards.

Qualifications

• Strong customer-facing skills, including Customer Service and Customer Satisfaction, with the ability to build trust and long-term relationships.


• Experience in New Home Sales and Sales, preferably in a builder or onsite community sales environment.


• Background in Residential Real Estate, with knowledge of local housing markets and the new construction process.


• Effective communication, negotiation, and presentation skills, with the ability to explain complex information clearly.


• Goal-oriented mindset with proven success meeting or exceeding sales targets and working with leads and CRM tools.


• Ability to work on-site during regular sales center hours, including weekends as needed, and maintain a professional appearance.


• High school diploma or equivalent required; real estate license or prior homebuilder experience is a plus.


• Basic proficiency with email, office software, and digital tools used for contracts, pricing, and customer communications.