KCRA TV Account Executive

KCRA 3 & My58 Television; Sacramento (CA); In loco; USD 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical

Dental

Vision

401(k) matching

Paid Time Off

Parental Leave

LGBTQ+ Health Services

Descrizione del lavoro

KCRA 3 & My58 Television in Sacramento, CA, seeks an Account Executive to sell multiplatform advertising solutions with a focus on new business development. This in-person role reports to the Local Sales Manager and requires strong presentation and interpersonal skills.

The ideal candidate has media sales experience or a proven track record in new business development, with proficiency in MS Office and the ability to cultivate local relationships to influence ad purchases.

Competenze

• Experience in sales or marketing in media is preferred.
• Proven track record of generating new business.
• Accountability in a goal-driven environment.
• Strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office; knowledge of Wide Orbit, Kantar or WO Media Office is a plus.
• Military training/experience may substitute media sales experience.
• Bachelor's degree in marketing, business, or broadcasting is preferred but not required.

Mansioni

• Meet or exceed revenue targets across multiple platforms.
• Prospect and develop new accounts; drive new business development.
• Build local relationships to influence advertising decisions.
• Develop and present sales strategies for TV and digital platforms.
• Create account plans to grow revenue from existing clients.
• Use research to support marketing solutions and client goals.
• Stay updated on industry trends and client business news.
• Report progress to sales management.

Conoscenze

New business development

Analytical

Communication

Presentation

MS Office

Media sales

Team player

Formazione

Marketing or business or broadcast-related degree

Strumenti

Wide Orbit

Kantar

One Domain/WO Media Office

Descrizione del lavoro

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.

Responsibilities

• Achieve established revenue expectations across multiple platforms
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate local relationships to influence advertising purchasing decisions
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
• Prepare and implement individual account strategies to grow current revenue from existing clients
• Utilize research to support marketing solutions and customer goals
• Keep current with industry trends and client business news
• Keep sales management apprised of progress towards established revenue goals

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred
• Proven track record with new business development
• Accountability within a goal-structured organization
• Possess strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
• Military training and experience will be considered in lieu of Media sales experience
• College degree in marketing, business or broadcast related field is preferred but not required.

Salary Range

This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs