KCRA TV Account Executive

HEARST STATIONS INC; Sacramento (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, seeks an Account Executive to sell multiplatform advertising solutions focused on new business development to local businesses and agencies. In-person attendance is required and you will report to the Local Sales Manager.

The role emphasizes achieving revenue goals across TV and digital platforms, building relationships, and delivering targeted presentations. A strong team player with goal orientation is ideal.

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred.
• Proven track record with new business development.
• Accountability within a goal-structured organization.
• Possess strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
• Military training and experience will be considered in lieu of Media sales experience.
• College degree in marketing, business or broadcast related field is preferred but not required.

Responsibilities

• Achieve established revenue expectations across multiple platforms.
• Proactively drive new business by prospecting and researching new accounts.
• Identify and cultivate local relationships to influence advertising purchasing decisions.
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms.
• Prepare and implement individual account strategies to grow current revenue from existing clients.
• Utilize research to support marketing solutions and customer goals.
• Keep current with industry trends and client business news.
• Keep sales management apprised of progress towards established revenue goals.

Skills

New business development

Analytical skills

Communication

Presentation skills

Education

College degree in marketing, business or broadcast related field

Tools

Microsoft Office

Wide Orbit

Kantar

One Domain/WO Media Office

Job description

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.

Responsibilities

• Achieve established revenue expectations across multiple platforms
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate local relationships to influence advertising purchasing decisions
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
• Prepare and implement individual account strategies to grow current revenue from existing clients
• Utilize research to support marketing solutions and customer goals
• Keep current with industry trends and client business news
• Keep sales management apprised of progress towards established revenue goals

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred
• Proven track record with new business development
• Accountability within a goal-structured organization
• Possess strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
• Military training and experience will be considered in lieu of Media sales experience
• College degree in marketing, business or broadcast related field is preferred but not required.

Salary Range

This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.