National CPG Sales Leader - Independent Accounts

ForceBrands; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

ForceBrands is seeking a Regional Sales Manager to lead strategy, growth, and execution for a national portfolio of independent and regional retail accounts. You will expand profitable distribution, drive product velocity, improve assortments, and optimize broker and distributor performance.

The ideal candidate blends high-growth challenger-brand urgency with disciplined commercial leadership, using data to sell, build customer plans, manage trade investments, and translate market insights into

Qualifications

• 7–10+ years of progressive CPG sales experience.
• Strong experience managing independent retailers, regional distributors, and broker networks.
• Proven ability to grow a brand in a fast-paced environment.

Responsibilities

• Lead national strategy for natural, specialty, gourmet and independent accounts.
• Develop annual and quarterly plans delivering sales, distribution and profitability targets.
• Manage relationships with buyers, distributors, brokers and other decision-makers across the channel.
• Secure new item authorizations and expanded distribution with strong ROI.

Skills

CPG sales

Independent retailers mgmt

Analytical ability

Excel/PowerPoint

Cross-functional collaboration

Tools

SPINS

NIQ/Nielsen

Circana/IRI

Job description

ForceBrands is seeking a Regional Sales Manager to lead strategy, growth, and execution for a national portfolio of independent and regional retail accounts. You will expand profitable distribution, drive product velocity, improve assortments, and optimize broker and distributor performance.

The ideal candidate blends high-growth challenger-brand urgency with disciplined commercial leadership, using data to sell, build customer plans, manage trade investments, and translate market insights into