National Chains Sales Lead - Alcohol Beverages

Chinola Fresh Fruit Liqueurs; United States; Remote; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision

PTO

401(k)

Car & phone allowance

Job summary

Chinola Fresh Fruit Liqueurs is seeking a manager-level leader to own the national and regional chain channel strategy and P&L. You will drive distribution, velocity, and profitable growth across key off-premise accounts, developing joint business plans, category management initiatives, and pricing strategies.

Travel about 30% is expected, with strong relationships to national chains and wholesalers. Ideal candidates bring 4–6 years of off-premise chain experience in alcohol beverages, excellent

Qualifications

• Bachelor's Degree required.
• 4-6 years calling on and developing strategy in the off-premise chains environment at a manager level.
• Existing relationships at customer and distributor level highly preferred.
• Prior alcohol beverage experience is required.
• Proven experience leading and working with cross-functional teams.
• Must possess solid knowledge of Category Management with strong analytical skills.
• Excellent relationship development skills; proven ability to influence.
• Strong negotiating skills.
• Good organizational and time management skills.
• VIP/Idig & Pinata experience preferred.
• Driven and determined; passion for winning.
• Willingness to travel 30% of the time.

Responsibilities

• Develop sales and marketing (national and regional) chains plans by forecasting, defining objectives & strategies and owning the P&L for the channel.
• Lead total channel profitability by ensuring the Channel and Customer P&L and drives efforts to ensure delivery of volume, value and net sales targets
• Identify and action opportunities to grow CHINOLA distribution and velocity across national and regional chains.
• Penetrate chains at multiple levels to develop collaborative plans to grow CHINOLA faster than the remaining market.
• Develop and implement category management strategies and capabilities that expand the CHINOLA portfolio.
• Assure and implement appropriate pricing strategies aligned with the brand guide-lines.
• Prioritize business development opportunities, identify levers for future growth, and develop a tactical plan to drive volume through: Increased distribution, improved promotion effectiveness, influencer campaigns, partnerships, and other tactics.
• Ensure CHINOLA variants achieve programming goals on or below budget.
• Collaborate with Regional Directors on the execution of chain specific plans development to achieve compliance targets.
• Develop best-in-class customer relationships with key accounts.
• Ensure alignment of CHINOLA plans with key customer strategies, plans and goals
• Ensure appropriate execution tactics are in place to maximize effectiveness of our plans and programs
• Work cross-functionally to ensure implementation of national retail strategies
• Influence program development to support off-premise channel sales efforts and provide direction on retail/channel strategies to Marketing.
• Appoint, train and manage demo agencies directly and/or through wholesalers.
• Build relationships with national and local wholesaler network to leverage relationships and ensure higher visibility of our portfolio with our retailers
• Monitor the retail environment and be the expert on trends and developments as it relates to key accounts, future growth, and new selling ideas.

Skills

Category Management

Analytical skills

Negotiation

Cross-functional leadership

Relationship building

Education

Bachelor's Degree

Job description

Chinola Fresh Fruit Liqueurs is seeking a manager-level leader to own the national and regional chain channel strategy and P&L. You will drive distribution, velocity, and profitable growth across key off-premise accounts, developing joint business plans, category management initiatives, and pricing strategies.

Travel about 30% is expected, with strong relationships to national chains and wholesalers. Ideal candidates bring 4–6 years of off-premise chain experience in alcohol beverages, excellent