Retail Channel Sales Lead — Small-Format Chains

ALLIANCE BEVERAGE DISTRIBUTING LLC; Grand Rapids (MI); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Mileage Reimbursement

Healthcare plans (3 options)

401(k) with company match

Vision and dental insurance

Paid Parental Leave

No weekends

Employee discounts

Job summary

Alliance Beverage Distribution LLC in Grand Rapids, MI is seeking motivated Sales Representatives to solicit orders from retail accounts and promote in-store merchandising ideas. You will manage your territory, build relationships with retailers, and present profit-centered proposals while coordinating with drivers to optimize distribution and displays.

The role requires strong communication, the ability to travel within the Grand Rapids region, and a commitment to professional development.

Qualifications

• Customer-relations skills required to establish rapport and resolve issues.
• Strong communication for presentations and negotiations.
• Ability to manage a sales territory and coordinate with delivery teams.
• Valid driver’s license and auto insurance.
• Be able to travel within Grand Rapids region and lift up to 50 lbs.

Responsibilities

• Customer Relations: Establish and develop rapport with customers; handle complaints and delinquent payments.
• Business Development: Identify new opportunities, present profit-centered proposals, and overcome objections.
• Account Maintenance: Keep shelves and back rooms organized; maintain inventory levels.
• Ordering: Submit orders accurately and on time.
• Quality Assurance: Maintain quality ratings and follow company policies.
• Distribution: Ensure proper distribution and product facing.
• Monthly Market Plan: Pre-plan and monitor goals; update and track progress.
• Displays: Maintain displays and include in product mix per standards.
• Pricing: Ensure pricing accuracy and consistency.
• Point of Sale: Use current POS materials to convey selling messages.
• Professional Development: Expand product knowledge and selling skills.

Skills

Customer relations

Communication

Territory management

Driver's license

Reliable transportation

LCC license

Lift capacity

Product knowledge

Job description

Alliance Beverage Distribution LLC in Grand Rapids, MI is seeking motivated Sales Representatives to solicit orders from retail accounts and promote in-store merchandising ideas. You will manage your territory, build relationships with retailers, and present profit-centered proposals while coordinating with drivers to optimize distribution and displays.

The role requires strong communication, the ability to travel within the Grand Rapids region, and a commitment to professional development.