On-Premise Channel Leader – Growth & Strategy

Diageo; Dallas (TX); On-site; USD 191,000 - 319,000; Full time

Job summary

Diageo seeks a Vice President, On-Premise Channel Lead to drive U.S. on-premise strategy, align distributor partners and field teams with national priorities, and translate brand plans into executable channel programs.

The role requires extensive experience in beverage sales and P&L leadership, with proven ability to influence cross-functional partners and deliver growth across the on-premise channel.

Qualifications

• End-to-end commercial knowledge and end-to-end P&L experience.
• Graduate/MBA preferred.
• Experience across a diverse beverage alcohol distributor network preferred.

Responsibilities

• Develop and lead the U.S. On-Premise channel strategy aligned with Diageo's growth ambitions and brand priorities.
• Drive prioritization of investments, programs, and resources across the on-premise marketplace.
• Define and implement the "Picture of Success" for the channel with standards for distribution, visibility, activations, and cocktail/menu strategy.
• Develop scorecards and KPIs to measure execution quality and business impact across distributors, regions, and markets.
• Provide direction to on-premise field sales teams and deliver regular performance updates to senior leadership.

Skills

Influencing partners

Customer/market strategy

Financial acumen

Leadership

Opportunity identification

Matrix organization experience

Resilience & adaptability

Education

MBA preferred

Job description

Diageo seeks a Vice President, On-Premise Channel Lead to drive U.S. on-premise strategy, align distributor partners and field teams with national priorities, and translate brand plans into executable channel programs.

The role requires extensive experience in beverage sales and P&L leadership, with proven ability to influence cross-functional partners and deliver growth across the on-premise channel.