National Ad Sales Leader – Drive Growth & Strategy

Spectrum Reach; Dallas (TX); On-site; USD 180,000 - 300,000; Full time

Job summary

Spectrum Reach is seeking a Director of National Sales to lead a high-energy, performance-driven sales culture. You will oversee national core and political sales revenue, manage several managers and support staff, and collaborate with cross-functional stakeholders to shape sales strategies.

If you enjoy variety and driving client success, Spectrum Reach is the place for you. In this role you will own regional budgets, guide a team of National Sales Managers, nurture key client relationships,

Qualifications

• 10+ years of media sales experience.
• 5+ years of National Sales, ideally partnering with Rep firms.
• 2+ years of management or leadership experience.
• Experience working with major advertising agencies.
• Bachelor's degree (or equivalent education and experience).
• Exceptional interpersonal and relationship-building skills.
• Strong cross-functional collaboration and presentation abilities.
• Proven track record as a team builder.
• Thrives in high-energy environments with strong time management and persistence.

Responsibilities

• Own budget attainment for your region, building and presenting quarterly strategy plans to Spectrum Reach leadership (RVP, VPs, DOS, VP National Sales) and reporting on results.
• Lead and inspire a team of National Sales Managers, fostering a growth mindset and customer-first culture.
• Apply a sharp understanding of the evolving media ecosystem — especially data and multiscreen products — to drive revenue and value.
• Develop winning strategies for key accounts and serve as the primary point of contact for the Spectrum Reach Enterprise.
• Cultivate strong relationships with key clients, agency partners, and major accounts across the Spectrum footprint, with a focus on local and agency decision-makers.
• Collaborate cross-functionally with DOS, LSM, News, Digital, Marketing, Customer Experience, and Yield & Inventory teams.
• Negotiate for share, use research and data to shape sales strategy, and pitch opportunities to current and prospective clients.
• Deliver best-in-class account stewardship alongside the National Sales Support team and Ampersand.
• Maintain CMR reports and competitive tools to identify opportunities and convert targets into closed business.
• Track weekly performance and forecast budget attainment with precision.
• Lead core and political ad sales activity in your territory.
• Champion a culture of high performance and celebration across your team and Ampersand partners.
• Travel as needed to build relationships with clients, agencies, and Ampersand teams.

Skills

Media sales

National sales

Management

Client relationships

Cross-functional collaboration

Presentation skills

Team building

Time management

Persistence

Interpersonal skills

Education

Bachelor's degree or equivalent

Job description

Spectrum Reach is seeking a Director of National Sales to lead a high-energy, performance-driven sales culture. You will oversee national core and political sales revenue, manage several managers and support staff, and collaborate with cross-functional stakeholders to shape sales strategies.

If you enjoy variety and driving client success, Spectrum Reach is the place for you. In this role you will own regional budgets, guide a team of National Sales Managers, nurture key client relationships,