National Ad Sales Leader — Data-Driven Growth

Spectrum; Atlanta (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

Spectrum Reach seeks a Director of National Sales to lead a high-energy team responsible for national core and political ads. You will guide multiple managers, drive revenue, and align strategies with cross-functional stakeholders across Spectrum Reach and Ampersand.

A dynamic leader will manage major client relationships and performance metrics. You will oversee budget planning, leverage data-driven insights, and foster a customer-first culture in a fast-paced environment.

Qualifications

• 10+ years of media sales experience.
• 5+ years of national sales, ideally partnering with Rep firms.
• 2+ years of management or leadership experience.
• Experience working with major advertising agencies.
• Bachelor's degree (or equivalent education and experience).
• Exceptional interpersonal and relationship-building skills.
• Strong cross-functional collaboration and presentation abilities.
• Proven track record as a team builder.

Responsibilities

• Own budget attainment for your region, building and presenting quarterly strategy plans to Spectrum Reach leadership and reporting on results.
• Lead and inspire a team of National Sales Managers, fostering a growth mindset and customer-first culture.
• Apply a sharp understanding of the evolving media ecosystem - especially data and multiscreen products - to drive revenue and value.
• Develop winning strategies for key accounts and serve as the primary point of contact for the Spectrum Reach Enterprise.
• Cultivate strong relationships with key clients, agency partners, and major accounts across the Spectrum footprint, with a focus on local and agency decision-makers.
• Collaborate cross-functionally with DOS, LSM, News, Digital, Marketing, Customer Experience, and Yield & Inventory teams.
• Negotiate for share, use research and data to shape sales strategy, and pitch opportunities to current and prospective clients.
• Deliver best-in-class account stewardship alongside the National Sales Support team and Ampersand.
• Maintain CMR reports and competitive tools to identify opportunities and convert targets into closed business.
• Track weekly performance and forecast budget attainment with precision.
• Lead core and political ad sales activity in your territory.
• Champion a culture of high performance and celebration across your team and Ampersand partners.
• Travel as needed to build relationships with clients, agencies, and Ampersand teams

Skills

Leadership

Team management

Strategic sales

Client relations

Cross-functional

Presentation skills

Education

Bachelor's degree

Tools

Strata

Eclipse

Job description

Spectrum Reach seeks a Director of National Sales to lead a high-energy team responsible for national core and political ads. You will guide multiple managers, drive revenue, and align strategies with cross-functional stakeholders across Spectrum Reach and Ampersand.

A dynamic leader will manage major client relationships and performance metrics. You will oversee budget planning, leverage data-driven insights, and foster a customer-first culture in a fast-paced environment.