NAM Digital Assets Growth & Commercialization Lead

Mastercard US; New York (NY); On-site; USD 190,000 - 304,000; Full time

Job summary

Mastercard is seeking a Regional Director to drive commercialization of BVNK-powered digital asset solutions across North America, with a focus on regional growth and revenue achievement. The role requires strategic leadership, deal origination, and executive engagement with clients across banks, fintechs, and merchants to accelerate adoption of stablecoins and digital asset offerings.

Travel across the region is expected.

Qualifications

• Experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology.
• Demonstrated ability to originate, negotiate, and close complex strategic partnerships and enterprise opportunities.
• Deep understanding of the payments and financial services landscape across NAM Region.

Responsibilities

• Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings
• Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization
• Establish regional priorities, target segments, and market expansion strategies
• Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants
• Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth
• Sponsor strategic pursuits and executive-level client engagements for priority opportunities
• Drive achievement of revenue, transaction volume, and market adoption goals across the region
• Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth
• Evangelize BVNK and MA’s digital assets and stablecoin-based payment solutions
• Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners
• Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements
• Support regional sales teams in navigating complex opportunities and executive-level negotiations
• Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities
• Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies
• Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments
• Develop regional growth strategies around key digital asset use cases, including: Stablecoin-enabled cross-border payments, Remittances, Merchant payouts and settlement, Treasury and liquidity management, B2B payments, Disbursements, Marketplace payouts, Wallet funding and cash-out solutions
• Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential

Skills

Commercialization

Executive presence

Negotiation

Strategic thinking

Cross-functional leadership

Communication

Job description

Mastercard is seeking a Regional Director to drive commercialization of BVNK-powered digital asset solutions across North America, with a focus on regional growth and revenue achievement. The role requires strategic leadership, deal origination, and executive engagement with clients across banks, fintechs, and merchants to accelerate adoption of stablecoins and digital asset offerings.

Travel across the region is expected.