NA Performance Marketing Lead for Enrollment

Nexford University; Texas; On-site; USD 85,000 - 120,000; Full time

Job summary

Nexford University is seeking a hands-on Performance Marketing Manager to join a motivated, highly creative, and innovative marketing team, grow qualified demand, and improve enrollment outcomes across North America. You will manage B2C paid media day to day while taking ownership of how campaigns connect to the broader enrollment funnel.

Success requires strong campaign execution, analytical judgment, and close collaboration with Sales, Admissions, Marketing Operations, and Creative.

Qualifications

• Minimum four years of B2C hands-on performance marketing or demand generation.
• Experience managing paid B2C campaigns targeting U.S. audiences.
• Proficiency with Google Ads and Meta Ads; LinkedIn Ads is a plus.
• Proven ability to improve downstream conversion and acquisition efficiency beyond lead generation.
• Experience partnering with Sales on a multi-stage conversion funnel.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels.
• Own campaign structure, targeting, bidding, budgeting, and reporting.
• Collaborate with Sales, Admissions, and Creative to improve enrollment outcomes.
• Develop and test creative briefs; align landing pages and conversion experiments.
• Maintain dashboards, forecasts, and performance reporting.

Skills

Performance marketing

Demand generation

Campaign management

Analytics

Cross-functional collaboration

B2C campaigns

Analytics tools

Tools

Google Ads

Meta Ads

LinkedIn Ads

HubSpot

GA4

Campaign attribution

Job description

Nexford University is seeking a hands-on Performance Marketing Manager to join a motivated, highly creative, and innovative marketing team, grow qualified demand, and improve enrollment outcomes across North America. You will manage B2C paid media day to day while taking ownership of how campaigns connect to the broader enrollment funnel.

Success requires strong campaign execution, analytical judgment, and close collaboration with Sales, Admissions, Marketing Operations, and Creative.