Senior Marketing & Enrollment Strategy Consultant (Remote)

Noodle; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work from NYC office or home

401(k) with company match

Education stipend

Paid parental leave

Wellness resources

Job summary

Noodle is seeking a seasoned marketing and enrollment strategist to lead special consulting projects with university partners. You will diagnose enrollment and marketing barriers, then craft prioritized action plans across the full funnel, from demand generation to enrollment.

The ideal candidate thrives in unfamiliar settings, asks hard questions, and defends a clear point of view before senior academic leaders.

Qualifications

• 7+ years of experience in digital marketing (agency experience preferred).
• Experience across a range of institution types and program portfolios.
• Direct experience in higher education or with higher ed clients.
• Proven experience leading workshops and presenting to senior stakeholders.
• Strong background in market research, competitive analysis, and strategy development.
• Deep understanding of the enrollment funnel, from demand generation through matriculation, in online higher education programs.
• Experience scoping and structuring consulting engagements, including estimating effort and setting realistic client expectations.
• Track record of producing recommendations that clients actually implement.
• Ability to build strong relationships and work collaboratively across departments.

Responsibilities

• Diagnose marketing and enrollment challenges and identify root causes.
• Lead workshops and discovery engagements with deans, provosts, program directors, and faculty.
• Prepare and deliver presentations that secure buy-in from university stakeholders.
• Scope engagements in partnership with account and business development teams — defining objectives, deliverables, level of effort, and timeline.
• Develop clear, sequenced action plans with defined owners, timelines, and success measures.
• Apply market and user research and conduct competitive analyses to inform positioning and enrollment strategy, leveraging AI tools where they add speed or depth.
• Translate research findings into strategic recommendations that drive marketing and recruiting decisions across the funnel.
• Collaborate cross-functionally with internal teams to shape and refine partner strategy.
• Brief internal stakeholders — copywriters, designers, implementation — on strategy and deliverables to ensure clean handoff to executing teams.
• Analyze and interpret performance data to provide actionable insights and recommend strategic direction across marketing channels, from top-of-funnel demand generation through application and enrollment.
• Map the student journey in collaboration with our brand and experience strategists, focusing on key touchpoints throughout the recruitment funnel.

Skills

Diagnostic Thinking

Teamwork

Oral Communication

Written Communication

Critical Thinking

Data-Driven Decision Making

Market research

Job description

Noodle is seeking a seasoned marketing and enrollment strategist to lead special consulting projects with university partners. You will diagnose enrollment and marketing barriers, then craft prioritized action plans across the full funnel, from demand generation to enrollment.

The ideal candidate thrives in unfamiliar settings, asks hard questions, and defends a clear point of view before senior academic leaders.