Marketing Manager - Education & Enrollment Growth

Nationwide; Seattle (WA); On-site; USD 2,319 - 4,058; Full time

Benefits offered by this job

Health insurance

Life insurance

Paid sick time

Paid time off

Job summary

Nationwide is seeking a Marketing Manager to develop and execute strategic campaigns that drive enrollment and raise brand awareness in the competitive exam space. The role requires hands-on leadership across online and offline channels and close collaboration with admissions and academic teams.

You will manage content, budgets, and performance metrics, monitor ROI, and ensure consistency of messaging across all channels.

Qualifications

• Minimum 1 year of marketing experience is required.
• Masters degree preferred.

Responsibilities

• Develop comprehensive marketing strategies to promote institute programs and services across online and offline channels.
• Generate leads and convert them into enrolled students; monitor conversion rates and optimize campaigns for ROI.
• Manage and enhance brand image and reputation; ensure consistency across all communication channels.
• Conduct market research to identify trends, competitive landscape and growth opportunities.
• Oversee creation of engaging content for campaigns, including website copy, blog posts, social media posts and videos.
• Collaborate with admissions, academic and other departments to align marketing efforts with business objectives.
• Manage marketing budget effectively, allocating resources for maximum results.

Skills

Marketing experience

Education

Master’s degree

Job description

Nationwide is seeking a Marketing Manager to develop and execute strategic campaigns that drive enrollment and raise brand awareness in the competitive exam space. The role requires hands-on leadership across online and offline channels and close collaboration with admissions and academic teams.

You will manage content, budgets, and performance metrics, monitor ROI, and ensure consistency of messaging across all channels.