Associate Director, Client Analytics, GOC (Fully Remote)

WPP Media Limited; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plans

Paid time off

Hybrid work

Job summary

WPP Media in the Global Operations Centre seeks a senior leader to head the North America Analytics team, driving measurement of media success for Brand and Direct Response campaigns and presenting insights to clients and internal teams.

You will guide experimentation design, lead cross-functional collaboration, and mentor a growing team in a hybrid remote-work setting across the region.

Qualifications

• 7+ years in a data-based role
• Strong knowledge of digital campaign data, experimentation, and test design
• Experience managing teams and collaborating with large cross-functional groups

Responsibilities

• Lead the North America Analytics team within the Global Operations Centre.
• Design and measure Brand and Direct Response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests.
• Present data in clear, visually engaging ways to clients and internal teams.

Skills

Data analytics leadership

Campaign data analysis

Team leadership

Job description

• Lead the North America Analytics team within the Global Operations Centre, measuring media success.
• Design and measure Brand and Direct Response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests.
• Present data in clear, visually engaging ways to clients and internal teams.

Skills and Experience:

• 7+ years in a data-based role, preferably within a media agency.
• Strong knowledge of digital campaign data, experimentation, and test design.
• Experience managing teams and collaborating with large cross-functional groups.

Life at WPP Media & Benefits:

• Comprehensive benefits including medical, dental, vision, retirement plans, and paid time off.
• Hybrid work approach with teams in the office around four days a week.
• Inclusive culture with employee resource groups, events, and mental health awareness days.

Work Modality:

• Available in a remote or hybrid work modality from anywhere within Mexico or Colombia.
• Must be legally authorized to work in Mexico or Colombia; remote work from other countries is not permitted.

WPP Media

WPP Media is WPP's AI-driven media operating unit that combines media, data, and partnerships to deliver personalized marketing at scale. It is part of a global network with a collaborative, multicultural environment, hybrid working, and a commitment to growth and inclusion.