NA AI-Driven Performance Marketing Lead

ShopBack; Texas; On-site; USD 120,000 - 160,000; Full time

Job summary

ShopBack, based in Austin, TX, is seeking an experienced Global Performance Marketing professional to drive growth across North America. Lead online paid media across Meta, Google, TikTok, and programmatic channels, collaborating with local teams for localized strategy and creative execution.

Strong analytics, AI-enabled workflows, and cross-market coordination are essential. The role emphasizes ownership, data-driven optimization, and scalable growth across North America, with a focus on

Qualifications

• 7+ years of hands-on online paid media experience for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven NA growth and marketing efficiency track record.
• Strong analytics and data-driven decision making.

Responsibilities

• Manage performance of Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams for localized strategy, campaigns and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable optimization insights.
• Budget planning and execution to maximize marketing effectiveness; growth hacking through testing.

Skills

Paid media

Analytics

Growth mindset

Self-starter

AI competency

Stakeholder management

Cross-market collaboration

Education

Bachelor’s degree in marketing or business

Tools

Google Analytics

Google Search Console

Branch.io / Appsflyer

Job description

ShopBack, based in Austin, TX, is seeking an experienced Global Performance Marketing professional to drive growth across North America. Lead online paid media across Meta, Google, TikTok, and programmatic channels, collaborating with local teams for localized strategy and creative execution.

Strong analytics, AI-enabled workflows, and cross-market coordination are essential. The role emphasizes ownership, data-driven optimization, and scalable growth across North America, with a focus on