Performance Marketing Manager

ShopBack; Texas; On-site; USD 120,000 - 160,000; Full time

Job summary

ShopBack, based in Austin, TX, is seeking an experienced Global Performance Marketing professional to drive growth across North America. Lead online paid media across Meta, Google, TikTok, and programmatic channels, collaborating with local teams for localized strategy and creative execution.

Strong analytics, AI-enabled workflows, and cross-market coordination are essential. The role emphasizes ownership, data-driven optimization, and scalable growth across North America, with a focus on

Qualifications

• 7+ years of hands-on online paid media experience for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven NA growth and marketing efficiency track record.
• Strong analytics and data-driven decision making.

Responsibilities

• Manage performance of Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams for localized strategy, campaigns and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable optimization insights.
• Budget planning and execution to maximize marketing effectiveness; growth hacking through testing.

Skills

Paid media

Analytics

Growth mindset

Self-starter

AI competency

Stakeholder management

Cross-market collaboration

Education

Bachelor’s degree in marketing or business

Tools

Google Analytics

Google Search Console

Branch.io / Appsflyer

Job description

Our Journey

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

About the Role

As part of the Global Performance Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, who is AI-forward, this could be the role for you.

Note: This role is based in Austin, Texas.

What You'll Own

• Manage and own the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  Growth hacking through constant testing to discover new marketing opportunities.

Essentials to Succeed

• 7+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven track record of driving significant growth with marketing efficiency in the North America market.
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Self-starter with the ability to work independently, owning the problem and developing the solution.
• AI Competency:Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.