MULTIMEDIA SALES MANAGER - WBRC (6 NEWS & TELEMUNDO ALABAMA)

Gray Media, Inc.; Birmingham (AL); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

WBRC in Birmingham, AL seeks a Multimedia Sales Manager to lead a team of Multimedia Executives and drive revenue across broadcast and digital platforms. This role demands strategic planning, data-driven decision making, and a proven leadership track record in TV/digital advertising.

You will recruit, coach, and manage talent while developing strategic packages, pricing, and partnerships to expand market share and client success.

Formación

• Proven leadership track record in broadcast and/or digital ad sales.
• Strong negotiation skills and ability to build long-term relationships.
• Highly organized with attention to detail and follow-through.
• Experience with TV and/or digital advertising sales.
• College degree or equivalent experience; 5+ years in leadership roles preferred.

Responsabilidades

• Lead sales strategy and execution to deliver revenue growth across broadcast and digital.
• Develop a high-performance sales culture with clear standards and accountability.
• Build Birmingham market expertise and drive revenue initiatives.
• Manage and price inventory, forecast revenue, and provide timely reports.
• Grow client relationships with agencies and community partners.
• Coach and develop Multimedia Executives and recruit new talent.

Conocimientos

Leadership

Negotiation

Organization

Sales leadership

Educación

College degree or equivalent experience

Herramientas

WideOrbit

Matrix

Microsoft Office

Descripción del empleo

MULTIMEDIA SALES MANAGER - WBRC (6 NEWS & TELEMUNDO ALABAMA)

Job Category: Sales

Requisition Number: MULTI016836

• Posted : September 11, 2026
• Full-Time

Locations

Showing 1 location

Birmingham, AL 35209, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBRC:

WBRC 6 News, the dominant, #1 ranked Gray-owned station in Birmingham, Alabama (Market 46) and Telemundo Alabama, has served as Central Alabama's trusted news and marketing leader for over seven decades. As the market's premier heritage brand, we are home to the state’s largest First Alert Weather team and boast an unrivaled broadcast reach paired with a sophisticated, full-service digital agency footprint. We don't just reach the community—we connect businesses with audiences across every screen to deliver unmatched, comprehensive, and transformational results.

Job Summary/Description:

The Multimedia Sales Manager will bring fresh, advanced strategies and tools into our sales operation. This role is a key strategic hire, designed to help bridge the gap between traditional sales excellence and cutting-edge digital innovation. This position will lead and manage a sales team of Multimedia Executives, overseeing the development and sale of our multimedia solutions to small, medium, and large businesses. You will work closely with the MEs to develop strategic, data-driven Multimedia strategies to help our clients improve their customer acquisition, conversions, and revenue growth.

Duties/Responsibilities include, but are not limited to:

What you bring:

• Total ownership of the sales department revenue, culture, execution, and team development
• A competitive mindset: tests, takes smart risks, and pushes for growth
• Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
• A true team builder who recruits, coaches, and grows talent
• Exceptional communication up/down/across the organization; clear expectations and follow-through
• Experience driving results in television and/or digital advertising

Key responsibilities:

• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives; recruit and on-board new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals

Qualifications/Requirements:

• Proven leadership track record driving broadcast and/or digital ad sales growth
• Strong negotiator and closer; builds long-term relationships and repeat business
• Highly organized with attention to detail and strong follow-through
• Experience with WideOrbit, Matrix, and Microsoft Office preferred
• College degree or equivalent experience (5+ years in sales leadership) needed
• Must meet Gray driving requirements and have a valid driver’s license

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

WBRC-TV/Gray Media is a drug-free company