MULTIMEDIA SALES MANAGER - WBTV

Gray Media, Inc.; Charlotte (NC); On-site; USD 100,000 - 140,000; Full time

Job summary

WBTV-TV/Gray Media seeks a Multi-Media Sales Manager to head our sales team, driving digital and traditional broadcast initiatives in the Charlotte market. Lead new business, manage sponsorships and pitches, and ensure our multi-platform presence stays ahead of the competition.

You will coach sales staff, develop strategies with news and digital teams, and forecast revenue to maximize market impact. This role requires leadership and a proven track record in media sales.

Qualifications

• Digital-first mindset with ability to translate tech-speak into business value.
• Natural leadership with proven ability to inspire teams and build client trust.
• Hunter mentality with track record in new business development.

Responsibilities

• Lead a sales team to drive digital and linear sales initiatives with ROI focus.
• Recruit, train and mentor media executives on digital products to become multi-platform experts.
• Collaborate with news, marketing and digital content teams to keep platforms accurate and growth-oriented.

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full‑power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all‑day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV isn't just a station: it's a multi-platform powerhouse deeply woven into the fabric of Charlotte, North Carolina. For 75 years, WBTV has served the Charlotte DMA. As the home of the CBS Network and 365 BLK, we are here to inform, entertain, and connect our communities across every screen.

About Charlotte:

About Charlotte: If you love professional sports, you are going to love the Queen City. Charlotte is home to the NFL Carolina Panthers, the NBA Charlotte Hornets, and the MLS Charlotte Football Club. We are centrally located; just three hours from the beach and two hours from the mountains!

Job Summary/Description:

Are you a multi-talented individual in today's fast-paced media world of Linear and Digital super-knowledge? Do you know how to turn a "maybe" into a "yes?" We are looking for a Multi-Media Sales Manager at WBTV-TV who can lead our sales team to digital and new business success, while ensuring our multi-platform presence is the sharpest in the Charlotte market.

Duties/Responsibilities include, but are not limited to:

• Drive Digital and Linear Dominance: Lead our sales team to new heights by creating and managing high-impact digital and linear sales initiatives that deliver real ROI for clients.
• Coach for Success: Recruit, train, and mentor our media executives on the latest digital products, turning every team member into a multi-platform expert.
• Bridge The Gap: Collaborate closely with our news, marketing, and digital content teams to ensure our station's digital platforms are accurate, engaging, and primed for growth.
• Craft The Pitch: Create compelling one-sheets, sponsorships, proposals, and sales packages that make it easy for our team to show clients exactly how they will help them.
• Master the Inventory: Support the Director of Sales in revenue oversight, inventory management, and forecasting, ensuring that we are always playing at the top of our game.
• Hunt for New Business: Lead by example in identifying and closing new business opportunities, setting the pace for the entire department.

Qualifications/Requirements:

• A Digital-first Mindset: You live and breathe digital trends and know how to translate "tech-speak" into business results.
• Natural Leadership: You don't just manage; you inspire. You have a proven track record of building rapport and trust with teams and clients almost instantly.
• A "Hunter" Mentality: You have a history of success in new business development and aren't afraid to go after the big fish.
• Strategic Organization: You're detailed, organized, and can juggle multiple initiatives without breaking a sweat.
• Immediate Impact: You are bringing a wealth of knowledge in the linear (broadcast) and digital space, and you understand the landscape. You are able to hit the ground running.
• Collaborative Spirit: You know that the best results come from working across all departments-from the newsroom to the boardroom.

WBTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.