MEDIA EXECUTIVE - WBTV

Gray Television, Inc.; Charlotte (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Gray Television, Inc. is seeking a Sales Media Executive in Charlotte, NC. The role involves helping local businesses connect with customers through effective advertising strategies, with a goal to generate new revenue and achieve sales targets.

Candidates should have at least 1 year of sales experience, preferably in media or digital advertising. Strong communication and collaboration skills are essential. This role is on-site and offers a dynamic environment focused on teamwork and success.

Qualifications

• 1 Year Sales Experience required, Media & Digital sales experience a plus.
• Capability to work independently, solve problems, and manage your time effectively.
• Must meet the Gray Media driving requirements and have a valid driver's license.

Responsibilities

• Responsible for generating new advertising revenue by cold calling new prospects.
• Exceed monthly revenue goals by selling digital advertising.
• Negotiate advertising rates and schedules, and prepare proposals.

Skills

Good communication skills

Presentation skills

Collaboration skills

Ability to handle multiple tasks

Education

Bachelor's degree in digital marketing, advertising, or equivalent work experience

Tools

MS Office

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 76 years, WBTV prides itself on putting our viewers first. Being “On Your Side” is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team.

WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area, according to research.

Job Summary

We are looking for Sales Super Stars! As a Sales Media Executive, you will help local businesses connect with their potential customers using the best resources in the business. We have a top-performing sales team with a strong culture of teamwork and success. Minimum of 1 year sales experience required. Broadcast and/or Digital Advertising Sales experience is preferred, but a successful outside sales track record will also be considered. This is an on-site position (not remote). Living by the golden rule and having a strong desire to help people are necessary.

Duties / Responsibilities

• Responsible for generating new advertising revenue by cold calling new prospects and developing new advertising accounts for the station and the station's digital products.
• Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients.
• Keep up to date on all station product lines and programming features, including the product lines and programming features of competing TV stations and other media platforms.
• Negotiate advertising rates and schedules, along with preparing creative written and oral proposals to clients.
• Must provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database Matrix on a weekly basis.
• Monitors accounts receivable of their client base.
• Maintains daily call tracking and appointments within our CRM database and achieves weekly appointment setting minimums.

Qualifications / Requirements

• Bachelor's degree, preferably in digital marketing, advertising, or equivalent work experience.
• 1 Year Sales Experience required, Media & Digital sales experience a plus.
• Must possess good communication, presentation, and collaboration skills.
• Capable of handling multiple tasks in a fast-paced environment.
• Ability to work independently, solve problems, and manage your time effectively.
• Knowledge of MS Office products.
• Must meet the Gray Media driving requirements and have a valid driver's license.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on apply now, upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Media is a drug-free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.