Multimedia Advertising Executive - Local Markets

Gray Media, Inc.

Lake Charles (LA)

Hybrid

USD 55,000 - 85,000

Full time

14 days+

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Job summary

KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers.

All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business.

Qualifications

Bachelor's or equivalent combination of education (experience in outside sales considered a plus).
Self-motivated and enthusiastic personality is crucial.
Must be able to manage time effectively, work independently and as part of a team.
Strong written and oral communication skills.
Proven ability to understand client needs and sell marketing solutions.

Responsibilities

Create a strategic business plan to meet and exceed revenue goals monthly, quarterly, and annually.
Develop new local direct business, generate leads, and manage an active pipeline.
Conduct Needs Analysis and account reviews to uncover essential customer needs.
Demonstrate product knowledge and value to customers.
Create and deliver formal presentations to clients/prospects.
Provide follow-up assessments of advertising effectiveness.
Collaborate with Traffic personnel to ensure timely, accurate traffic instructions.
Use CRM (Matrix) to manage day-to-day activity and projections.
Handle account maintenance including make-goods, post reports, aging & collections.