Radio & Digital Advertising Strategist

Forcht Group; Paintsville (KY); Hybrid; USD 45,000 - 75,000; Full time

Benefits offered by this job

Professional development courses (paid

Advertising opportunities with WSIP

Job summary

Forcht Broadcasting Radio & Digital seeks qualified candidates with at least 2 years of sales experience. Digital sales experience is preferred, and a post-secondary degree in business, marketing, or communications is preferred but not required to submit a resume.

Responsibilities include selling broadcast radio and digital advertising, developing multi-media campaigns, meeting clients, and writing copy for on-air spots and the digital dashboard.

Qualifications

• At least 2 years of sales experience required.
• Post-secondary degree in business, marketing or communications preferred but not required to submit resume.

Responsibilities

• Understand broadcast radio and digital sales and how both work together to develop advertising solutions.
• Develop advertising and marketing solutions and campaigns for clients using multi-media platforms.
• Schedule meetings with clients to discuss radio and digital marketing opportunities with WSIP Radio.
• Write client script copy for on-air radio spots and the digital dashboard.
• Meet monthly sales goals and assist the market General Sales Manager in achieving monthly market targets and developing new campaigns.
• Engage in professional development opportunities provided by Forcht Broadcasting Radio & Digital, including online digital marketing courses.
• Find new advertising partners and set appointments for advertising solutions meetings with new clients.
• Represent WSIP Radio at community activities and meetings such as chamber of commerce events and ribbon-cutting ceremonies.

Skills

Sales experience

Digital sales experience

Client meetings

Advertising solutions

Education

High School or better

Bachelor's degree in Business/Marketing/Communications

Job description

Forcht Broadcasting Radio & Digital seeks qualified candidates with at least 2 years of sales experience. Digital sales experience is preferred, and a post-secondary degree in business, marketing, or communications is preferred but not required to submit a resume.

Responsibilities include selling broadcast radio and digital advertising, developing multi-media campaigns, meeting clients, and writing copy for on-air spots and the digital dashboard.