Data-Driven Integrated Media Planner — Flexible

Hanson Dodge; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary commensurate with经验

Health, dental, and vision insurance

401(k) with company matching

Professional development opportunities

Collaborative, creative work culture

Flexible work arrangements

Job summary

Hanson Dodge is seeking an Integrated Media Planner to use data, insights, and platform fluency to develop high-performing plans across digital and traditional channels. You will translate client goals into media recommendations and manage day-to-day campaign execution.

The role requires collaboration with cross-functional teams, monitoring performance, and identifying optimization opportunities, with a focus on paid social and supporting organic social planning.

Qualifications

• 2+ years of media planning experience in an agency or corporate setting.
• Experience turning client objectives into actionable media plans with measurable results.
• Familiarity with paid social, programmatic, search, video, display, and/or retail media.
• Understanding of organic social planning is a plus.
• Ability to translate research and performance data into planning direction.

Responsibilities

• Design, negotiate, and execute media plans aligned with client objectives.
• Develop recommendations across paid digital, paid social, search, programmatic, video, display, and traditional media.
• Support organic social planning with platform recommendations and content strategy.
• Collaborate with account teams to align media plans with creative campaigns.
• Conduct market and media research to uncover optimization opportunities.
• Manage day-to-day execution including RFPs, budget review, and reporting support.
• Ensure assets are delivered to media partners on time.
• Monitor pacing and performance with analytics teams to identify optimization opportunities.
• Translate campaign results into clear insights and recommendations.
• Stay updated on media trends and platform changes.

Skills

Media planning

Digital media

Paid social

Programmatic

Campaign analytics

Budget management

Education

Bachelor’s degree in marketing or related field

Tools

Basis

Strata

Campaign Manager 360

Facebook/Instagram Ads Manager

Google Ads

GA4

Job description

Hanson Dodge is seeking an Integrated Media Planner to use data, insights, and platform fluency to develop high-performing plans across digital and traditional channels. You will translate client goals into media recommendations and manage day-to-day campaign execution.

The role requires collaboration with cross-functional teams, monitoring performance, and identifying optimization opportunities, with a focus on paid social and supporting organic social planning.