Brand Media Strategist – Programmatic & Digital

Collective Measures | Media & Analytics; Minneapolis (MN); Hybrid; USD 54,000 - 62,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan

Comprehensive health insurance plan

Dental, life and disability coverage

401(K) Plan with employer match

Paid parental leave

PTO with 11 paid holidays

Wellness stipend

Home office stipend

Commuter stipend

Job summary

Collective Measures is seeking a Media Planner on the Brand Media team to guide the media planning process across digital and traditional channels, crafting strategy, IOs, trafficking ads with partners, and managing campaigns in a hands-on DSP environment.

The role supports multiple awareness tactics, requiring collaboration across vendors and clients to optimize spend and performance. It emphasizes data-driven decisions, reporting accuracy, and proactive optimization.

Qualifications

• 2+ years of experience in media planning or buying.
• Solid grasp of buying methods (programmatic, direct, traditional) and core metrics.
• Experience with programmatic DSPs and ad tech platforms preferred.
• Strong Excel skills and data-driven mindset.

Responsibilities

• Plan, execute, and report on digital and traditional media campaigns.
• Manage IOs, trafficking, and vendor communications with partners.
• Provide optimization recommendations and performance insights.
• Draft client-facing reports and build data visuals.

Skills

Media planning

Programmatic buying

The Trade Desk

CM360

Excel

Communication

Analytical mindset

Tools

The Trade Desk

Amazon DSP

CM360 / DoubleClick

StackAdapt

Excel

Job description

Collective Measures is seeking a Media Planner on the Brand Media team to guide the media planning process across digital and traditional channels, crafting strategy, IOs, trafficking ads with partners, and managing campaigns in a hands-on DSP environment.

The role supports multiple awareness tactics, requiring collaboration across vendors and clients to optimize spend and performance. It emphasizes data-driven decisions, reporting accuracy, and proactive optimization.