Multichannel Direct Marketing Lead — 14-Month Temp

Aleron; Buffalo (NY); On-site; USD 66,000 - 94,000; Part time

Benefits offered by this job

Team-oriented culture

Global opportunities for career growth

People-first environment

Job summary

Acara Solutions is seeking a Direct Marketing Campaign Manager in Buffalo, NY. This temp (14 months) role leads multichannel direct marketing initiatives, collaborating with cross-functional teams to optimize performance, manage budgets, and drive data-driven strategies aligned with business goals and brand standards.

You will develop integrated campaigns across email, direct mail, and other channels while partnering with marketing and analytics teams to measure results and inform

Qualifications

• Minimum 5+ years of experience in managing marketing campaigns in a client or agency environment.
• Minimum 5+ years of Direct Mail Strategy & Execution.
• Minimum 5+ years of Financial experience - Deposits, Lending, Mortgage.

Responsibilities

• Develop and execute direct marketing strategies across email, direct mail, statements, and other targeted communication channels.
• Build strong partnerships with marketing teams and business stakeholders to align campaigns with business objectives and identify opportunities for growth.
• Collaborate with analytics teams to evaluate campaign performance, establish learning agendas, and translate insights into actionable recommendations.
• Manage campaign planning, budgets, vendor relationships, contract negotiations, and vendor risk to ensure effective execution and maximize marketing impact.
• Present campaign results, strategic insights, and recommendations to stakeholders and senior leadership while ensuring consistent brand representation across channels.

Skills

Marketing campaign management

Direct Mail Strategy

Financial industry experience

Strong communication skills

Education

High School Diploma or GED

Bachelor's Degree

Job description

Acara Solutions is seeking a Direct Marketing Campaign Manager in Buffalo, NY. This temp (14 months) role leads multichannel direct marketing initiatives, collaborating with cross-functional teams to optimize performance, manage budgets, and drive data-driven strategies aligned with business goals and brand standards.

You will develop integrated campaigns across email, direct mail, and other channels while partnering with marketing and analytics teams to measure results and inform