Direct Marketing Campaign Manager

Computer Task; Buffalo (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

CTG in Buffalo, NY is seeking a Direct Marketing Campaign Manager for a 12-month engagement. You will plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.

You will partner with business and marketing teams to develop strategies, manage budgets, analyze results, and test campaigns, while ensuring brand consistency and managing external vendors.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years of marketing campaign management experience in a client or agency environment.
• Direct mail strategy and execution experience.
• Strong communication, organizational, and attention-to-detail skills.

Responsibilities

• Plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.
• Partner with business and marketing teams to develop strategies, manage budgets, and improve campaign performance.
• Analyze results, recommend improvements, and support campaign testing initiatives.
• Ensure consistent brand messaging across channels.
• Manage external vendors, contracts, and performance.

Skills

Campaign management

Direct marketing

Email marketing

Direct mail

Budgeting

Vendor management

Communication

Data analytics

Project management

Strategic planning

Education

Bachelor’s degree

Job description

Are you ready to join a growing team?

CTG is seeking a Direct Marketing Campaign Manager for our client.

Location: Buffalo, NY

Duration: 12 months

Primary Responsibilities:

• Plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.
• Partner with business and marketing teams to develop strategies, manage budgets, and improve campaign performance.
• Analyze results, recommend improvements, and support campaign testing initiatives.
• Ensure consistent brand messaging across channels.
• Manage external vendors, contracts, and performance.

Scope of Responsibilities:

Execute integrated marketing campaigns that support business objectives and strengthen brand identity.

Supervisory/Managerial Responsibilities:

Coordinate cross-functional teams and manage external vendor relationships.

Education and Experience Required:

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years of marketing campaign management experience in a client or agency environment.
• Direct mail strategy and execution experience.
• Strong communication, organizational, and attention-to-detail skills.

Education and Experience Preferred:

• Financial services experience, particularly in deposits, lending, or mortgage.
• Experience with campaign analytics, testing, budgeting, and vendor management.

Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required.

About CTG

CTG, a Cegeka company, delivers IT and business solutions that enhance clients’ digital agility, empowering them to seize new opportunities and overcome any challenge. Backed by more than 60 years’ experience and a commitment to being a reliable, results-driven partner, we work shoulder to shoulder with clients to shape digital together. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. With more than 9,000 team members in over 15 countries, we combine global expertise with local insight to deliver innovative solutions. We operate across the Americas, Europe, and India, working with over 3,000 clients in many of today's highest-growth industries.

Together, we shape what’s next—working shoulder to shoulder to deliver impactful solutions for our clients and society. Our culture is built by the people who work at CTG, the values we hold, and the actions we take. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. At CTG, you’ll find a workplace where you are encouraged to grow, supported in your ambitions, and empowered to shape your own career journey. For more information, visit www.ctg.com.

CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.

CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.