Senior Digital Marketing Leader - Multi-Unit Campaigns

Aleron; Buffalo (NY); On-site; USD 100,000 - 115,000; Full time

Job summary

Acara Solutions seeks a Senior Digital Marketing Manager in Buffalo, NY to strengthen digital marketing capabilities across the organization. The role blends strategic oversight with hands-on execution, campaign management, coaching, and reporting discipline to drive lead growth and client outcomes.

The position requires 8+ years in digital marketing with PPC/SEO expertise and a track record in multi-channel campaigns across B2B environments.

Qualifications

• High School Diploma or GED.
• 8+ years of experience in digital marketing with PPC and SEO expertise.
• 8+ years of experience in planning and executing multi-channel digital marketing campaigns.

Responsibilities

• Oversee digital campaigns for multiple business units and ensure alignment with growth goals.
• Own PPC strategy, execution, and optimization to drive qualified lead growth.
• Lead SEO strategy and collaborate on content planning.
• Maintain and enhance reporting dashboards tracking lead volume, channel performance, and trends.
• Provide guidance on campaign planning, budget allocation, and conversion optimization.

Skills

PPC expertise

SEO expertise

Campaign planning

Analytical skills

Team coaching

Education

High School Diploma or GED

Tools

CRM systems

Marketing automation platforms

Content management

Job description

Acara Solutions seeks a Senior Digital Marketing Manager in Buffalo, NY to strengthen digital marketing capabilities across the organization. The role blends strategic oversight with hands-on execution, campaign management, coaching, and reporting discipline to drive lead growth and client outcomes.

The position requires 8+ years in digital marketing with PPC/SEO expertise and a track record in multi-channel campaigns across B2B environments.