Integrated Direct Marketing Campaign Lead

Computer Task; Buffalo (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

CTG in Buffalo, NY is seeking a Direct Marketing Campaign Manager for a 12-month engagement. You will plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.

You will partner with business and marketing teams to develop strategies, manage budgets, analyze results, and test campaigns, while ensuring brand consistency and managing external vendors.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5+ years of marketing campaign management experience in a client or agency environment.
• Direct mail strategy and execution experience.
• Strong communication, organizational, and attention-to-detail skills.

Responsibilities

• Plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.
• Partner with business and marketing teams to develop strategies, manage budgets, and improve campaign performance.
• Analyze results, recommend improvements, and support campaign testing initiatives.
• Ensure consistent brand messaging across channels.
• Manage external vendors, contracts, and performance.

Skills

Campaign management

Direct marketing

Email marketing

Direct mail

Budgeting

Vendor management

Communication

Data analytics

Project management

Strategic planning

Education

Bachelor’s degree

Job description

CTG in Buffalo, NY is seeking a Direct Marketing Campaign Manager for a 12-month engagement. You will plan, manage, and execute direct marketing campaigns across email, direct mail, statements, and targeted channels.

You will partner with business and marketing teams to develop strategies, manage budgets, analyze results, and test campaigns, while ensuring brand consistency and managing external vendors.