MTA Analytics Manager - Lead Data-Driven Marketing

Ford Motor Company; Providence (RI); On-site; USD 133,000 - 251,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave

Vehicle discount program

Tuition assistance

Paid time off

Paid holidays

Job summary

Ford Motor Company is seeking a highly capable Manager for Marketing Analytics to lead the enterprise's Multi-Touch Attribution (MTA) capability. You will manage a team of 8, govern data quality, and partner with the MTA vendor and agency to deliver insights and dashboards that drive marketing decisions.

The role requires strong data science, data management, and business acumen, with expertise in SQL, Python, and GCP. Collaboration across Marketing and agency partners is essential.

Qualifications

• Bachelor's degree required in a quantitative field.
• 5+ years in marketing analytics or data science.
• 2+ years leading analytics teams.
• Strong SQL and Python for data analysis, validation, and automation.

Responsibilities

• Manage intake, prioritization, and delivery of analytics requests from Marketing stakeholders.
• Lead a team of 8 responsible for MTA data management, analytics delivery, and taxonomy governance.
• Develop a high-performing team culture with strong business partnership.
• Coach and support career development and performance of team members.
• Oversee data quality and validation, including anomaly detection for dashboards and reports.
• Own end-to-end relationship with MTA vendor, including data ingestion and contract oversight.
• Direct dashboards and reporting translating attribution data into actionable insights.

Skills

SQL

Python

Statistical methods

Causal inference

Team leadership

Vendor management

Marketing analytics

Data visualization

GCP

Looker/BI tools

Education

Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer Science, Mathematics, Business, or related field

Tools

GCP

Power BI

Looker

Job description

Ford Motor Company is seeking a highly capable Manager for Marketing Analytics to lead the enterprise's Multi-Touch Attribution (MTA) capability. You will manage a team of 8, govern data quality, and partner with the MTA vendor and agency to deliver insights and dashboards that drive marketing decisions.

The role requires strong data science, data management, and business acumen, with expertise in SQL, Python, and GCP. Collaboration across Marketing and agency partners is essential.